In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth, in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation. 

The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn.

Key Takeaways:

• LinkedIn is a powerful platform for generating revenue
• Engagement rules differ significantly on LinkedIn
• Finding referral partners on LinkedIn requires a tailored approach.
• Video content is gaining traction but written content still performs well.

Episode Resources:

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