In this episode of the Insurance Producers Podcast, host Cyrus Jaffery is joined by John Major, a mortgage lender, to break down the key strategies that separate top-performing insurance agents from the rest. They dive into The Debt of Time and why speed to lead—whether by text or email—can make or break a deal. Plus, they discuss why agents should focus on building relationships, not just transactions, and share expert tips on boosting mortgage leads while avoiding the lender's nightmare. If you want to strengthen your partnerships with mortgage lenders and unlock the power of consistency as the key to greatness, this episode is packed with insights you don’t want to miss!