Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

All Judy McGrath wanted to do when she grew up was to write for Rolling Stone. Instead, the storied CEO of MTV Networks now sits on the board of Amazon. Discover how the creative giant got seduced by management, why she learned to love a P&L (spoiler: it was to make room for wildly creative programming like Rock the Vote,and South Park), and how she convinced advertisers to get behind The Daily Show. Plus, learn why you probably need to recruit a knife thrower/improv comedian to your staff. 

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Just because she's a self-proclaimed data nerd doesn't mean she only cares about the numbers! Julie Rieger, former President Chief Data Strategist and Head of Media at 20th Century Fox is one of the most lauded, out-of-the-box thinkers. In this episode, Julie explains why she looks for specific words in Tweets (it can reveal purchasing intent!), why buying pages in The New York Times and leaving them blank is smart strategy, and why she took up a side job as a Ghost Photographer. 

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Advertising giant GroupM CEO Tim Castree is everything you want from a leader: smart, calm, resourceful, and a Change Agent who also happens to be a client guy. Learn how Tim got his start as an Advertising Cadet, why skipping college never slowed him down, and how his combination of humility and drive have pushed him to the top. Plus, learn how he convinced all of Australia to turn off their lights!

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Few people hustle as hard as Scooter Braun. This episode, Bob discovers how the renowned entrepreneur, investor and entertainment exec dropped out of college to place a bet on himself (and a young Justin Bieber); why David Geffen means so much to him, and why a “burn the ships” mentality is key to spotting the greatest talent.

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When he was hired, Maurice Lévy was just supposed to be the IT guy. Instead, his 3 decades at the helm as CEO of the Publicis Group transformed advertising on a global scale. Bob goes into the booth with the living legend to learn how the NOW Chairman of the Supervisory Board of Publicis Groupe increased the value of the company 100-fold during his tenure as CEO, how he fought off a British merger, and why running into a burning building not only saved the Publicis Group, but changed the way he looked at risk. 

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How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join Bob Pittman as he analyzes the Math and Magic of marketing.

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