Join in on the conversation with long time friend and a wealth of knowledge Matt Souza.

0:00 - 6:20: Welcome and an Alcaraz health check 6:20 - 11:35: Who is Matt Souza and how he got started 11:35 - 15:21 : Media Launch, what and why. 15:22 - 19:59: Matt Souza before the fitness/gym, passion driven creativity, and working with brands 20:00 - 24:04: The Kill Taylor Show 25:05 - 28:38: Finding CrossFit and CrossFit.com 28:39 - 31:15: The 2025 CrossFit Open, how it went and what's different this year 31:16 - 43:20: The pinnacle year of CrossFit, Julian's L1, Miranda talks about before the fans of the sport 43:21 - 45:50: Where it went wrong (Matt Souza) 45:51 - 47:35: Being about the brand and what that was like early on v. now 47:40 - 49:59: Current camp's and "branches" of CrossFit 50:00 - 52:10: Peloton, Highlighting our community and the everyday hero 52:11 - 1:01:15: Why we didn't call it CrossFit, being CrossFit adjacent, building our own brand 1:01:16 - 1:05:20: Getting to close to the sun w/ CrossFit HQ, Greg's (Glassman) Golden Rule, Matt's operating rule 1:05:21 - 1:11:08: Miranda getting the cold shoulder, BTS of the 2017 Regional, clearing the air 1:11:09 - 1:20:12: Street Parking guest programming for CrossFit.com 1:20:13 - 1:23:35: Therapy, communication, and dynamics within relationships 1:24:00 - 1:28:00: Circling back to CrossFit in 2025, where they are going and what it narrows down to & giving them too much 1:28:44 - 1:32:00: What made CrossFit fun and inviting and encouraging the message 1:32:30 - 1:37:47: A crash course of MetFix by Greg Glassman and whats going on there 1:37:48 - 1:39:30: Closing out Matt's time with us 1:40:00 - 1:40:40: Follow Matt and all he is working on 1:41:48 - 1:43:40: One personal question with Miranda and Julian 1:43:41 - 1:46:30: Miranda's answer 1:46:31 - 1:55:48 : A reflection of their family 1:55:56 - 1:57:24: Future guests and checking in on the viewers 1:57:30 - 1:59:29: Closing out and staff round up