This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.

In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!

Portland Leather Goods: https://www.portlandleathergoods.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
4:10 How Portland Leather Goods Got Started
11:37 Simple, but effective business advice
21:58 How To Integrate With Google Ads
31:11 CMO Network: Business Optimisation
39:10 Empowerment at Work
44:02 Limiting Beliefs
47:38 Outro

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