In today's episode, we're joined by Phil Learney, founder of Advanced Coaching Academy and co-founder of HMN24, a supplement range to optimise sleep-wake cycles. Phil discusses his experiences with caffeine and other stimulants and what inspired him to find a solution to better his health and wellness. We delve into the science behind sleep-wake cycles as well as the culture surrounding caffeine and stimulants and the impact they can have on your body. After 26 years in the fitness industry, Phil explains his journey as a coach and advice on maintaining high levels of service for your clients. Furthermore, we look at how fitness business owners can create added value to their fitness business. Finally, we discuss the direction of the fitness business and the surge in recovery and supplements. Key Highlights:

• How to optimise yourself and your daily activity.

• His journey into getting into the wellness industry and history with stimulants.

• The culture surrounding caffeine and stimulants on an everyday basis.

• Optimising your focus levels and how that will affect the quality of coaching with each client.

• Phil's experience within the coaching industry and how he expanded his number of clients and increased pricing.

• How to upgrade your levels of coaching service.

• Deep dive into the science behind HMN24 products.

• Phil's routine with training, sleep and nutrition.

• Lessons learned and mistakes Phil has made within his fitness business.

• Future of the fitness industry and the growth in wellness and recovery.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Find out more about HMN24: https://www.instagram.com/hmn24_/ https://hmn24.com/ Connect with Phil: https://www.instagram.com/theptcoach/