Today I am chatting with an OG member of The Hub and the queen of events Jodi Stevens, owner of Bless Your Heart Boutique! In addition to taking me through the evolution of her storefront and the lessons she’s learned along the way, Jodi shares all her event planning tips and tricks, and specifically how she’s made Small Business Saturday one of her biggest days of the year. We talk about the preparation and promotion, how she manages the ROI and how she makes every event a unique experience for both loyal and new customers.  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  Resources:  Bless Your Heart Boutique  Instagram | Facebook | Pinterest |  Website  Ashley Alderson Instagram  The Boutique Summit 2023          

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

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Management & Marketing

Business News

Shopping

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Entrepreneurship

 Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch. Resources:    Join The Boutique Hub Community    Kari Patefield: Instagram    Website: https://shopikt.com    Facebook: facebook.com/iktboutique    Instagram: @iktboutique     Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  

#610 Small Town Dreams to Big Time Success: Building a Business with Heart

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and how to do them, as well as how to get started.  Resources: Join The Boutique Hub Community

Five Minute Friday: The Bus Rule

 If you have been to our showroom or markets, you’ve probably had the opportunity to meet today’s guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us today to share insight into Hubventory, buying, business, and the industry as a whole.  Resources:      Hubventory | Wholesale  Boutique Hub Membership   Samantha Conner: Instagram  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

#609 Wholesale Buying Strategies and Trend Forecasting on Hubventory

How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every morning to set yourself up for a day that goes your way.  Resources: Join The Boutique Hub  Instagram: The Boutique Hub  / Ashley Alderson

Five Minute Friday: Three Questions to Add to Your Morning Routine

 Have you ever found yourself so deeply entrenched in the daily grind of running your business that it feels impossible to see the bigger picture? In this episode, we’ll confront the common struggle of getting lost in the day-to-day operations and losing sight of the greater potential of our businesses. From surviving the to-do list to thriving in the entrepreneurial journey, we’ll explore the importance of stepping back, gaining clarity, and reigniting our passion. Even when time, money, and energy seem scarce, finding ways to take breaks and recharge is essential for long-term success. Resources:     Boutique Summit 2024 Boutique Hub Membership     Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube    Hubventory | Wholesale  

Maximizing Events and the Customer Experience with Jodi Stevens, Bless Your Heart Boutique

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