As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client.

0:00 Intro

0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales

3:19 Smart Campaigns & Dynamic Search Ads

5:42 Competitor Campaigns

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:   

 • 💣 Google Ads Lead Generation Problems...  

🤝 What We've Learned About Effective Client Management:   

 • 🤝 What We've Learned About Effective ...  

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