Member retention is critical to the long-term success of your membership website.

It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!

In this episode of The Membership Guys Podcast, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.

Every industry, topic and niche has its fair share of jargon.

And memberships are no different.

There’s already so much to juggle as a membership site owner, so the last thing you want to have to worry about is needing to wrap your head around all of the lingo!

So to make it easier for you, we’ve rounded up the 9 key terms and phrases you need to know if you run a membership.

Facebook remarketing is one of the most exciting developments in online advertising in recent years. 

Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.

This enables us to show the right message to the right person at the right time, which dramatically improves the effectiveness of our Facebook ads.

When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing - and I'm sharing them all in this episode of The Membership Guys Podcast

Running a membership site is a juggling act.

There’s a seemingly never-ending list of things to keep on top of; and with much of the focus revolving around things like producing content and marketing to bring in new members it’s easy to see why some of the basics get missed.

However it’s often the relatively minor day to day activities that have the real impact on how successful a membership site is.

In this episode I discuss 4 such activities you should make sure you’re doing each and every day in your membership

Social proof is a powerful, persuasive factor when it comes to making buying decisions.

If we see others behaving in a particular way, buying a product or, say, joining a membership site; then we're far more inclined to follow suit.

More and more, customers are basing their buying decisions on what other people recommend, rather than promotions, discounts and other sales tactics.

In this episode, I share 7 ways that you can add social proof to your membership sales page.

Memberships are a marathon, not a sprint.

Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.

That “journey” – the Member Lifecycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.

In this episode, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.

Choosing the right membership plugin is a task that’s easier said than done.

The fact that it can be a bit of a nightmare switching plugins after your membership has opened its doors is something which makes your decision even more important.

There is no “one size fits all” best membership plugin for every situation, and so the process of deciding which to go with involves identifying your specific needs and then narrowing down the options; however making the final choice often requires you to dive deeper.

To help you be sure you’re making the right choice, here are 8 questions you should ask before you purchase your membership plugin.

Email automation can massively power up the marketing and operation of your membership site; enabling you to trigger various different actions and email sequences according to how your audience and your members behave.

In this episode of The Membership Guys Podcast, I identify the 4 essential email automations that every membership website should have in place.

Live content is a great way of delivering ongoing value to your membership without the level of upfront work and other hassles that typically go into producing courses, tutorials or other types of “pre-made” content.

However including this type of content in your membership does add a new wrinkle to worry about – member attendance.

If the turnout for your live membership calls is low, this can directly affect the quality of what you’re producing; not to mention being demoralizing to you and possibly even be discouraging for other members who may interpret poor attendance as a sign of a disengaged community.

In this episode of The Membership Guys Podcast, I share 9 ways that you can increase live call attendance

People join your membership because they have a goal they want to achieve; an outcome they want to realise – and it’s your content that’s going to get them there.

But with so many plates to spin running a membership website, it’s easy to settle for “good enough” when it comes to creating that content.

In this episode of The Membership Guys Podcast, I discuss why it’s important to focus on improving your content, and give you some examples and steps to start this process within your own membership.