James Lawrence is no stranger to pushing his body and mind to the limit. A former wrestler and Ironman champion, Lawrence completed a seemingly impossible feat - 100 full-distance triathlons in 100 consecutive days.

In this rerun episode, Chris Yano, Paul Redmond, and Dan Antonelli interview James Lawrence, also known as the Iron Cowboy.

Lawrence's story is one of incredible mental toughness and unwavering purpose. He credits his wrestling background for laying the foundation for his mental fortitude.

The episode is all about the universal applicability of mental toughness and perseverance in both business and life and pushing beyond perceived limits.

Mental toughness is a skill like any other, and you have to be actively working to improve it, or you’ll never get where you could have otherwise been.

Lawrence also highlights the importance of starting your journey, learning from the process, and the significant role of his family and support system.

In part 1 of this two-part series, Lawrence's journey offers lessons in mental toughness, finding purpose in pain, and the far-reaching impact of our struggles.

In the second part, James will be covering how you can apply your experience and knowledge to get to each new level of your journey.

Tune in! 

Key Takeaways

Intro (00:00)

James Lawrence's background and family life (02:58)

The start of James's journey and his individual sports background (11:41)

James discusses mental toughness and its development (16:19)

Explanation of the 50/50/50 challenge and the Conquer 100 (20:34)

The decision to complete an extra 101st triathlon (25:15)

Managing pain and injury during extreme challenges (31:01)

Recovery and ongoing challenges post-Conquer 100 (41:29)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

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Connect with James Lawrence

Website: https://www.ironcowboy.com/

Instagram: https://www.instagram.com/ironcowboyjames/

Facebook: https://web.facebook.com/IronCowboy/

YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy

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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.