The three most important stats when it comes to marketing are these: Set rates (how many appointments you book), show rates (how many people actually show up to those appointments) and close rates (how many of those people actually buy something in those appointments).

In October, Kyle McGough of D1 Training Columbus led Two-Brain Business clients in all three. Here's how he did it.

Links:

D1 Training Columbus
Gym Lead Machine
Forever Fierce
Gym Owners United

Timeline:

2:22 – The challenges of being a “legacy” franchise.

5:24 – Flipping the system from high volume, low value to one-on-one relationships and high-value sales.

8:51 – Merging mentorship and the franchise model. 

12:33 – Franchise plus autonomy: The best of both worlds. 

15:27 – Implementing Two-Brain practices in to the D1 model. 

17:40 – The prescriptive model meets free trial workout.

23:14 – The intro and consultative process.

24:28 – One good month follows another: A peek at November’s numbers.

27:25 – How Kyle gets so many leads — and how he gets them to show up. 

33:19 – Who has time for all that lead nurture? 

36:14 – The secret to closing. 

39:11 – Finding the sweet spot between mentorship and the franchise model.