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📣 How are Meta Ads getting smarter and what does that mean for law firm marketing? Daniel, Mike, and Eddie break down how Meta’s advertising platform is evolving and why it matters for law firms running digital ad campaigns in 2026. In this conversation, they explain how Meta has traditionally relied on audience cohorts based on targeting factors like age, location, and interests, and how new developments are shifting ad delivery toward a more individualized system. For solo and small law firms using Facebook and Instagram advertising, understanding how the Meta Ads algorithm works can help improve targeting, campaign performance, and lead generation.

📌 Key Takeaways:

• Meta Ads are shifting from large audience cohorts to more individualized ad delivery.
• Traditional targeting signals like age, location, and interests still matter, but the algorithm is evolving.
• Understanding how Meta distributes ads can help law firms improve ad campaign performance.

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