Most people think of Michael Bublé as the soundtrack of Christmas, yet often overlooked is his unwavering dedication to his music, the personal challenges he’s faced and the mission he’s on.

From summers of catching and sorting salmon on his father’s arctic fishing boat, to earning his 10,000 hours performing songs in the clubs, malls and cruise ships of Canada. Michael has earned his success, including 5 Grammy wins, 15 Juno awards, 6 multi-platinum albums, and well over 14 billions streams worldwide.

Bublé is a true family man, yet his journey has been marked by having to overcome severe adversity, including the cancer diagnosis of his eldest son.

This year, Michael announced the launch of his whiskey brand, Fraser & Thompson Whiskey, created in partnership with longtime friend, award-winning Master Distiller and Blender, Paul Cirka.

This is the real Michael Bublé, you just haven’t met him yet.

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Try Michael’s new Whisky available to buy here: https://bit.ly/48hntmW

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