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In this episode we sit down with John Mortimer — founder and CEO of Millennium Running, former professional runner, and one of New England’s most dynamic race organizers. John takes us from his early days as a decorated athlete to the creation of Millennium Running, a company that now produces over 30 signature events annually, operates a vibrant retail store, manages a running club, and has helped raise more than $2 million for local charities.

We explore the origins of the Millennium Mile, how themed events like the Santa Shuffle and Shamrock Shuffle welcome newcomers to the sport, and why creating first-class race experiences is central to the company’s mission. John shares the story of the Cheap Marathon — a Boston Qualifier on a New Hampshire rail trail — and how its time-trial start and quirky “lousy ribbon” have earned it a cult following.

The conversation also covers the role of community engagement (check the Millennium Run Club), the challenges and rewards of race directing, the influence of trends like super shoes, and the future of running in New England’s uniquely diverse geography. Whether you’re chasing a PR, lacing up for your first 5K, or simply curious about the business of endurance events, this episode offers an inside look at how passion and purpose can transform a local race into a regional institution.

Key Takeaways:

• John Mortimer’s path from elite athlete to entrepreneur is both personal and inspiring.
• The Millennium Mile sparked a business now at the heart of New Hampshire’s running scene.
• First-class race experiences build lasting participation and community pride.
• Accessible events attract new runners and walkers into the sport.
• The Cheap Marathon blends affordability, speed, and camaraderie in a unique way.
• Millennium Running has raised over $2 million for local nonprofits.
• The Bedford, NH retail store doubles as a community hub.
• Time-trial starts enhance both safety and runner experience.
• New England’s mountains, coastlines, and towns foster a vibrant endurance culture.
• Future trends include performance gains from super shoes and rising participation rates.

This podcast embarks on a journey to showcase and celebrate the endurance sports community in New England.