Million Dollar Electrician - Sale to Scale For Home Service Pros

Clay and roygomez had a conversation about their recent activities and business updates. Roygomez started his business with just himself and has since expanded, with upcoming opportunities for growth.

Roygomez started his electrical business with $5,000 and hired his first apprentice a month and a half later. He grew his business to have nine field employees, a full-time estimator, and a revenue goal of $3 million, while prioritizing a family-like culture and quick firing of bad seeds.

Roygomez worked his way up from being a shop boy to a licensed electrician, despite struggling with test-taking skills. He showed his willingness to learn and step up to the plate, which eventually led him to become a successful live fisher.

Roygomez discussed his experience in the electrical industry, including his thirst for knowledge and desire to be well-versed in all areas of electrical work. He also talked about his experience working for different employers and the benefits of being involved in the Independent Electrical Contractors (IEC).

Clay and roygomez discussed the latter's journey in starting his own business, including his vision to build an empire and the challenges he faced in managing employees. They also talked about the importance of having a balance between being hard on people and praising them.

Clay and roygomez discussed how roygomez regained his vision and stepped back into a leadership role, which attracted more staff to his company. They also talked about how roygomez is willing to help other electricians who want to follow a similar path.

Ep 102- Going deep on the doom loop - June 29

Joseph and Clay discussed the concept of the doom loop, which refers to the cycle of setting goals, facing obstacles, making excuses, and falling short of those goals. They emphasized the importance of taking ownership, accountability, and responsibility to break free from the doom loop and achieve success. 

Clay and Joseph discuss the importance of facing adversity and making a choice between growth or failure. They share personal stories and emphasize the need to set goals, overcome obstacles, and find fulfillment in one's own life

Clay and Joseph discussed the importance of overcoming fear and ego in order to succeed in business. They emphasized the need to take proactive steps to generate leads and not rely solely on passive methods like Google. 

Joseph and Clay discuss the importance of diversifying lead sources in business and not relying solely on referrals and Google. They emphasize the need for self-reflection, setting goals beyond oneself, and finding motivation in the belief that others are counting on you. 

Ep 101 - To serve & protect... and recognize scams - June 28

Clay and Joseph discussed their dislike for scammers and shared personal experiences with them. They also expressed a mix of frustration and amusement at the excuses scammers come up with. -

Clay and Joseph discuss their personal experiences of being scammed, emphasizing the importance of learning from those experiences and helping others avoid similar pitfalls. They also mention examples of scams involving trucks and fake debt settlements. 

Joseph and Clay discussed a situation where a client tried to scam them by blaming them for a faulty stove after they had already identified and fixed the actual problem with the breaker. The client's attempt to avoid paying for the service revealed their dishonesty and scamming intentions. 

Joseph and Clay discussed the importance of documenting observations and options during client interactions to protect themselves from potential disputes and scams. They emphasized the significance of having written evidence, such as invoices, photos, and videos, to support their claims and avoid the "he said she said" situation. 

Joseph and Clay discuss the importance of responding to negative reviews and how it can help protect a company's reputation. They emphasize the need to address concerns, highlight morals and dedication to service, and offer solutions to potential customers. 

Clay and Joseph discussed various topics including the importance of documentation, holding teams accountable, and the need for a comprehensive history of houses. They also mentioned the possibility of future episodes on avoiding scams and offered to provide more content on the subject if requested. 

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Ep 100 How to do referral partners right - June 27

Joseph and Clay celebrated their 100th podcast episode and discussed how to appropriately celebrate the milestone. They also talked about the progress of their podcast and the importance of punctuality in customer service.

Clay, Joseph, and others celebrated their 100th episode of the Electrapreneur Secrets podcast. They discussed their success in helping electricians master sales, simplify pricing, and deliver premium level electrical service, including two program records set by Jacob and Knight Electric and What's Right Electric. 

Allen achieved an impressive number of sales and helped a lot of people in just a week's time. Joseph and Clay discussed how to handle situations where they cannot work with certain clients without offending them. 

Joseph discussed how to handle situations where he couldn't take on a job due to health or capacity reasons, and how to maintain relationships with clients by referring them to other companies. He also emphasized the importance of finding and building relationships with partner companies. 

Joseph and Clay discussed how to establish relationships with partner companies to provide better service to clients. They also talked about following up with clients after referring them to partner companies to ensure their satisfaction and maintain the relationship.

Joseph and Clay discussed the benefits of partnering with companies in opposite trades, such as plumbing, HVAC, and electrical, to refer work to each other and better serve customers. They emphasized the importance of collaboration and serving clients at the highest level. 

Clay and Joseph discussed the importance of networking and building relationships with other electricians in the industry to gain resources and referrals. They suggested taking action by reaching out to other companies and referring work to them, as well as contacting companies to build a relationship. 

Joseph and Clay discussed the importance of building relationships with other tradespeople and creating a better practice group in the community to refer work to each other. They also emphasized the value of providing premium service and personally reaching out to refer leads. 

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Ep 99 - Should you take the BIG job?  - June 26
 
Joseph and Clay discussed the topic of whether or not to take on big service jobs, including dealing with hoarders and underpricing. They also talked about the potential rewards and risks involved in taking on such jobs. 

Clay and Joseph discussed their weekend activities and then talked about their favorite moments from a recent interview with Dan Antonelli, with Joseph highlighting the importance of listening to one's body and taking steps to maintain good health. They also discussed the topic of service calls versus long, big jobs. 


Clay and Joseph discussed whether service calls or bigger jobs are more profitable for residential service businesses. They concluded that taking smaller service calls can lead to a more diversified risk and a stronger clientele base, while bigger projects come with more risks and challenges.

Joseph and Clay discussed the risks and challenges of taking on large projects, including the potential for not making money and dealing with difficult clients. They also shared a story about a smaller contractor who faced an emergency call for a submerged panel with mud in it, and the challenges he faced in restoring power to the affected trailers and campgrounds.

Joseph and Clay discussed how contractors should approach situations where they may be outside of their comfort zone or resources to complete a job. They emphasized the importance of showing gratitude, evaluating if the job is physically possible, and setting up a two-call close approach to ensure the job is within their margins. 

Joseph and Clay discussed various topics including acknowledging the ability to help customers, simplifying tasks, scheduling a meeting to learn about leveraging sponsorships for their podcast, and Jeff Lee becoming one of the chosen 10 for fall winter. They also discussed their plans for the day and upcoming week. 

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Joseph, Clay, and Dan discussed the controversy around branding for electricians, with Dan advocating for investing in a quality brand rather than going cheap on platforms like Fiverr. They also discussed the potential ethical concerns with crowdsourcing designs and the shortcuts some designers may take, such as trademark infringement.

The Red-Headed Stepchild of the industry - Two master electricians discuss the lack of attention given to their trade.

 Dan, Joseph, and Clay discussed the importance of investing in branding for service companies, as poor branding can be more expensive in the long run. They also emphasized the risks of using crowd-sourced branding platforms and the importance of understanding the fundamentals of branding and naming.

Dan and Joseph discussed the importance of investing in branding for home service businesses. They used the example of Bueller, who saw significant growth in revenue and decreased advertising spend after rebranding to a memorable name.

Dan, Clay, and Joseph discussed the importance of branding and how it can affect a customer's perception of a company before they even arrive. They also talked about the importance of creating a positive company culture and how it can impact the work that is done.

Dan and Clay discussed how branding can impact a company's culture and recruitment efforts. They gave examples of companies that invested in their branding and saw positive results in attracting employees and customers.

Dan discussed his background in sign painting and lettering, including his experience working with home service contractors and his passion for typography. He also emphasized the importance of constantly improving and maintaining a high standard of quality in his work.

Dan discussed his journey of starting a branding company and the challenges of finding qualified staff. He also shared his experience of facing serious health issues and how it led him to prioritize gratitude and not sweating the small stuff.

Dan shares his personal journey of going through a life-threatening health issue and how it made him realize the importance of gratitude and having a great team. He also talks about his passion for cycling and how it helped him get back in shape after gaining weight due to a sedentary lifestyle.

Dan discussed how his passion for cycling and weightlifting helped him lose weight and maintain a healthy lifestyle. He also shared his experience with heart disease and emphasized the importance of getting a cardiac calcium score test.

Dan, a branding expert, gave advice to electricians on how to stand out and be memorable by avoiding obvious symbols. He also offered to help home service contractors improve their branding and marketing.

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See Dan and his book at 
https://www.kickcharge.com/?kc
Reach Dan Antonelli @
https://www.facebook.com/dan.antonelli

Ep 97 - Secrets of Secret Shopping - June 22

Clay and Joseph discussed their recent success in creating job options and their willingness to be tested on difficult jobs. They also talked about the importance of being relatable and human in the sales business.

Clay and Joseph discussed the importance of justifying prices by providing a higher level of service than competitors. They suggested learning from other companies and focusing on the customer experience, including pre-arrival steps and technician appearance.

Clay and Joseph discussed the importance of having a sales process and good customer service in the contracting industry. They also shared examples of companies that lacked integrity and how it affected their business.

Clay and Joseph discussed ways to improve customer service in a company, including having a secret shopper and recording information learned. They also talked about upcoming events and tasks for the day.

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Ep 96 - Pushing options a high season sales risk - June 21 

Clay and Joseph discussed the common problem of sales teams getting complacent during high season and relying on customers' natural interest to push sales, leading to a decrease in conversions. They emphasized the importance of consistent processes and tracking data to avoid falling into this trap.

Joseph and Clay discussed the importance of sticking to the process and offering six options to customers, even during times of high demand. They emphasized the need to practice and perfect the process to make it efficient and muscle memory. - PLAY

Clay and Joseph discussed the benefits of offering multiple options to customers, including creating a sense of helpfulness and providing choices for different budgets and needs. They also briefly brainstormed six potential options for a customer who wanted to relocate a GFCI. -

Clay and Joseph discussed various options for a customer who wanted to move a GFI in their kitchen, including localizing all GFIs in the home, adding USB and backlit outlets, and offering whole home electronics protection. They were able to come up with 12 options in 9 minutes and emphasized the importance of understanding the customer's needs and offering a range of choices.

Want options help for your next job??

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Ep 95 - The Action Guide to fixing your schedule Pt IV - June 20 

• Clay and Joseph discussed the importance of not being booked out too far in advance and how it can limit opportunities for high-paying clients. Joseph shared a personal experience where they were booked too far in advance and missed out on potential business.

Clay and Joseph discussed the importance of having the right customers and improving options to establish long-term relationships. They also talked about controlling the workload by hiring more or increasing rates, and the fear of increasing rates despite the potential for increased net profit.

Clay and Joseph discussed the benefits of raising rates for service providers, including increased control over their schedule and the potential to attract higher-quality clients. They also addressed common fears and misconceptions about raising rates and provided strategies for implementing this change

Clay and Joseph discussed the importance of filling and maintaining your schedule to optimize opportunities, prioritizing your health, and challenging the reasons you tell yourself you can't raise rates. They also recommended listening to their four-part series on the topic.

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Ep 94 - The Action Guide to fixing your schedule Pt III - June 19


Clay and Joseph discussed the importance of being strict with schedules and not letting them go rampant. They also talked about the potential negative effects of overbooking and taking on last-minute calls. -

Joseph and Clay discussed the negative effects of overworking on both business and personal life, including lower quality of work, strained relationships, and potential divorce. They emphasized the importance of prioritizing health, family, and business in order to avoid these negative consequences.

Clay and Joseph discussed how to prioritize clients during a busy schedule, including qualifying clients better and color-coding the calendar to prioritize higher-priority calls. They also discussed the importance of personal growth and fulfillment in achieving success. -

Clay and Joseph discussed a system for prioritizing calls and how to reschedule them in case of emergencies or high call volume. They also discussed leveraging club memberships or asking for personal favors to move appointments around.

Clay and Joseph discussed the importance of using the word "because" in conversations and how to handle difficult customers. They also talked about the benefits of implementing a club membership program and gave tips on managing scheduling and building better customer relationships.

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