Million Dollar Grit

Do you ever feel like you're not sure what launch campaign style is right for you? Or you're new to launching and just with there was a simple way to roll out a new funnel and project? In this episode, I give you my tried and true walkthrough including price points, payplans, length of launch, what to do beforehand, during, and how to manage your expectations.

In this episode, I answer the common complaint I hear from service providers which is, "I feel like most of my business comes from word of mouth referrals but it feels so unpredictable. How do I make it more steady?" It's a short but hopefully super helpful piece of advice that will get you thinking differently about that type of marketing.

I found this fascinating question on Facebook today that said, "A CEO, COO, CMO, and CFO all go their separate ways to do their own thing. Who succeeds most and why?" And I decided to record an entire episode with my thoughts! I explain how I think each operates, which one or two are priority, and the power of thinking about all of them -- inside of you -- the powerhouse business owner.

In this episode, I do a business and life recap of 2023, plus the things I noticed along the way. If you've never done a year in review, I recommend it. I had a great year, but it was dotted with some pretty tough events. This is a mash up of business and life updates as I close out the year!

In this episode, I take you on a WILD ride with my client Kristin and her journey to 3000 students. She is a classic example of someone who took a long time to find her “thing”. She had a viral ad, a failed webinar, and all kinds of crazy obstacles along the way. But through it all, she’s built an incredible community and course and completely changed her financial trajectory with Bookkeeper Training School. It’s a do-not-miss episode!

In this episode, I take a deep dive into the things I'm learned as I approach $20M in sales. I did a Facebook post about this and it did really well, and I realized I have a lot to say on the matter, so I turned it into a podcast episode!

In this episode, I just recap the mastermind (from a logistics/schedule standpoint). What goes on in my head, how the event went, some things I changed and took away vs. added. If you do your own events or retreats, or are curious about them, you can hear how this whole week went from that angle and apply what I've learned to your own event.

In this episode, I take you behind the scenes with a client Carrie, who was inadvertently complicating her offer for Black Friday. We all do this, and I have a few analogies that might help drive home how to tactically make sure you're giving your audience the strongest simplest version of an offer, which will increase conversions!

In this episode, I take you behind the scenes of a call I had with a client who is building something from scratch. How do you take all those ideas and get on a straight path? Hint: It doesn't really have to do with social media or getting an LLC. The path to becoming a business is gritty and takes about 6-12 weeks, but my method is focused on getting cash in hand. Take a listen and let me know what you think!

In this episode, I will take you behind the scenes of the Scalable Coach Method launch...just to show you how imperfect it was! You'll see it didn't have many of the similar trappings of a traditional launch, but TWO key things are the reason the offer did so well. I hope you get motivated to launch your offer after listening!