Million Dollar Grit

We all know we should be growing our email list, but did you know that there are four specific categories of list building offers? A discussion with a client one day about a failed launch led to a discussion about the method of list growth, and why it matters. In this episode I rank four different types of list building offers and the importance of having one of each type in your business.

This is such a fun episode everyone. I'm bringing on my client and friend Christine Lindebak, the force behind the Sewing And The City brand. She's telling her story from when she first came into my world as a digital marketer, and decided to put her skills to work building her own brand. If you're sitting on the sidelines not sure how to monetize your passion, Christine's story will inspire you to take action!

​It is by far the biggest error most business owners make. They don't know how to tie their business offers to real, urgent, painful problems. This episode will get you thinking differently about everything you put together in your offer suite. It's a do not miss. Plus, I'll give you a tangible example all the back at the beginning of my business that illustrates this point exactly.

I talk to so many people -- who by the time they come to me -- are mountains in debt and disillusionment with their investments into their business. This episode is my way of cutting through the noise to give you some tips to navigating the world of business and marketing education. This episode is perfect for you whether you are a customer buying, or a creator creating!

If you've heard the advice, "Start with the end in mind" ... it might actually be sabotaging your success. It's not that it's not good advice in a lot of arenas, but as I reflect on my journey, I noticed a behavior in myself that while bucking against traditional wisdom, actually led me to a lot of success. It all begins with throwing out the advice to think about the end.

I didn't actually plan to do a podcast episode on this so consider this an interruption into my regular schedule of episodes, but the Facebook post I published about MRR has a lot of attention and I want to try to explain why MRR is so sketchy and not a good business model in the world of digital marketing.

We (in the west) tend to think of everything as linear. An unending line of progress that ends in...what exactly I'm not sure. But it's all about growth, progress, and beating out what we did before. This is why so many business owners freak out when the step by step growth of the last couple years has all of a sudden ground to a halt. It bucks directly against the belief that all things just march in a steady growing line of awesomeness. This podcast episode uses the four seasons of nature to help frame how the four seasons of business work as well. Give it a listen whether you're feeling like business is going awesome or terrible.

Probably the #1 thing I do with my clients is help them work out the difference between what they teach (in a course) and what they tease (on a sales page). In this episode, I use a mock client and walk through the biggest pitfall with an expert who is trying to market themselves. Guarantee this has probably impacted your marketing as well!

In this episode, I take you inside my thoughts about the importance of writing and my anger that AI might threaten this very sacred human method of communication. I talk about my big theory as to what might happen if we all stopped writing, plus give a few nuggets of "woah" I've heard around the interwebs as we all experience what it's like to live and work in online business with ChatGPT and other AI models threatening to take over skilled work.

What did my journey look like AFTER I hit $1,000,000? It was longer, more windy and random than you might think. I'm going behind the scenes from 2018-2022 and will share how I made money, what I did first, second, third, and provide insight into the big moments that changed the way I thought, and thus the way I earned.