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#1108 What started as a simple farm-stand cookie idea turned into a viral, must-visit attraction on Vancouver Island—and it all runs on creativity, community, and trust! In this episode, host Britlyn Williams sits down with Helen McArthur — aka the “Crazy Cookie Lady” — founder of The Crazy Cookie House, a wildly creative, honesty-based cookie farm stand in a rural community on Vancouver Island, Canada. Helen shares how a simple love of baking and a small driveway stand in 2022 quickly evolved into a full-on local attraction (complete with a whimsical cookie garden), thanks to a prime trail-side location, word-of-mouth, and a viral TikTok moment that put her business on the map. You’ll hear practical lessons on pricing with confidence, keeping a clear product focus, using creativity to stand out in a crowded market, and why her “always with kindness” approach — and honor-system payments — builds real trust and community connection!
(Original Air Date - 2/11/26)
What we discuss with Helen:
+ From hobby to booming cookie business
+ The story behind the Crazy Cookie House
+ Trail-side location advantage
+ Viral TikTok growth moment
+ Creativity as a competitive edge
+ Pricing products with confidence
+ Honor-system payments & trust
+ Community partnerships with schools
+ Selling out as a business model
+ Building joy through customer experience
Thank you, Helen!
Check out The Crazy Cookie House at CrazyCookie.ca.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
#1107 Ever feel like building your business is costing you everything else that matters? In this episode, host Brien Gearin sits down with leadership coach Cory Carlson, founder of Rise Community, to unpack what it really means to “win at home and work” while building a business. Cory shares his personal journey from corporate executive burnout and imposter syndrome to coaching over 220 leaders on creating balance, setting boundaries, and staying intentional with family, health, and purpose. Together, they discuss practical tools like self-awareness check-ins, the Eisenhower Matrix for time management, dating your spouse, building strong friendships, and learning to focus on what truly matters — proving that success doesn’t have to come at the expense of your relationships or well-being!
(Original Air Date - 2/9/26)
What we discuss with Cory:
+ Winning at home and work
+ Cory’s burnout turning point
+ Imposter syndrome in leadership
+ The power of hiring a coach
+ Self-awareness through 360 feedback
+ Dating your spouse intentionally
+ Building deeper friendships as an entrepreneur
+ Setting boundaries with your phone
+ Eisenhower Matrix time management
+ Stop playing below your pay grade
Thank you, Cory!
Check out Cory Carlson at CoryMCarlson.com.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
#1106 What if building your dream business leads you to discover an entirely new passion? In Part 2 of this two-part episode, Brogan Williams continues his conversation with Andee Hart, founder of Hart Design Co. and She Sells Differently, as she reveals why she decided to sell her successful candle business to focus on helping other entrepreneurs grow through wholesale. Andee shares how she scaled production through strategic investments in equipment and automation, why niching down can accelerate business growth, and how she uses AI assistants to streamline everyday operations. She also breaks down the mindset shifts that helped her overcome rejection, turn setbacks into opportunities, and build the confidence to keep moving forward. Plus, discover why defining success on your own terms and building a business that gives you the freedom to spend time with the people you love can be more rewarding than chasing a bigger paycheck!
What we discuss with Andee:
+ Scaling production with automation
+ Selling a successful candle business
+ Turning setbacks into opportunities
+ Overcoming the fear of rejection
+ Niching down for business growth
+ Using AI to streamline operations
+ Automating customer support
+ Defining success beyond money
+ Building a business around your lifestyle
+ Knowing when to pivot
Thank you, Andee!
Check out Part 1 of this episode.
Check out Andee Hart at AndeeHart.com.
Get the free Ultimate List of Sales Tools.
Follow Andee on Instagram.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
#1105 What if you could turn a simple hobby into a thriving business with your products on the shelves of 120 retail stores in just three months? In Part 1 of this two-part episode, Brogan Williams sits down with Andee Hart, founder of Hart Design Co. and She Sells Differently, to explore how she turned a candle-making hobby into a successful wholesale business that allowed her to leave her 17-year corporate sales career. Andee shares how she landed her first retail accounts through personalized outreach, leveraged the wholesale marketplace Faire to scale her business, and built relationships with retailers that helped her products reach customers across North America. She also breaks down the fundamentals of wholesale pricing, how to negotiate better deals with suppliers to increase profit margins, and why validating your products before investing in bulk inventory is essential for sustainable growth. Plus, discover how outsourcing everyday tasks and focusing on high-value activities can help you build a business that supports the life you actually want to live!
What we discuss with Andee:
+ Turning a hobby into a business
+ Landing 120 retail accounts
+ Scaling through wholesale and Faire
+ Personalized retailer outreach
+ Building strong retailer relationships
+ Wholesale pricing and profit margins
+ Negotiating better supplier prices
+ Validating products before buying in bulk
+ Outsourcing to reclaim your time
+ Finding your ideal customer
Thank you, Andee!
Check out Part 2 of this episode.
Check out Andee Hart at AndeeHart.com.
Get the free Ultimate List of Sales Tools.
Follow Andee on Instagram.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
#1104 Ever wondered how to build a real business with almost no startup cash — just your personality, a passion, and a good walking route? In this episode, host Brien Gearin sits down with Paul Whitten, founder of Nashville Adventures, to break down exactly how he started and scaled a walking tour company from scratch — without a big marketing budget or tons of upfront capital. Paul shares his origin story (from military service to finding his “this doesn’t feel like work” calling), how he validated the idea with a soft launch (and a memorable first $40 in tips), and the grassroots tactics that fueled early growth — think chambers of commerce, hotel concierges, and relentless relationship-building. They dig into what actually differentiates a great tour (personalization, entertainment, and making guests feel seen), how to hire guides without losing quality as you scale, why reviews are the lifeblood of the business, and the role SEO, PR, and smart marketing play in building a tour company that can grow toward corporate events, new cities, and potentially even franchising!
(Original Air Date - 2/6/26)
What we discuss with Paul:
+ Starting a tour business with little capital
+ Paul’s military-to-entrepreneur journey
+ The “$40 proof of concept” moment
+ Partnering with hotel concierges
+ Chamber of Commerce networking strategy
+ Making tours personal, not scripted
+ Hiring guides without losing quality
+ Reviews as the lifeblood of growth
+ Learning SEO before outsourcing marketing
+ Scaling into corporate and private events
Thank you, Paul!
Check out Nashville Adventures at NashvilleAdventures.com.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
#1103 What happens after a company says YES to your product idea — and how much money could you actually make? In Part 2 of this two-part episode, Brien Gearin continues his conversation with Stephen Key, co-founder of InventRight, to break down the process of turning a promising product idea into a profitable licensing deal. Stephen reveals what to expect during meetings with potential licensing partners, how to negotiate royalty rates and protect your intellectual property, and why minimum sales guarantees are essential when signing a licensing agreement. He also shares real-world success stories, the biggest mistakes inventors should avoid, and why patience and persistence are key to building a successful product licensing business. Plus, discover which industries offer exciting opportunities for inventors and how you can start earning royalties without quitting your day job or investing a fortune in manufacturing!
What we discuss with Stephen:
+ Pitching your idea to companies
+ Negotiating royalty rates
+ Protecting your intellectual property
+ Understanding licensing agreements
+ Setting minimum sales guarantees
+ Estimating manufacturing costs
+ Avoiding common licensing mistakes
+ Real-world product licensing success stories
+ Profitable industries for inventors
+ Earning royalties as a side hustle
Thank you, Stephen!
Check out Part 1 of this episode.
Check out InventRight at InventRight.com.
Purchase a copy of One Simple Idea.
Follow Stephen on YouTube.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
#1102 What if you could turn a simple product idea into $100,000 without ever manufacturing or selling it yourself? In Part 1 of this two-part episode, Brien Gearin sits down with Stephen Key, co-founder of InventRight, to explore how everyday inventors can turn their ideas into income through product licensing. Stephen shares how a simple Michael Jordan basketball toy earned him $100,000 in royalties in its first year and explains how you can get companies to manufacture, market, and sell your products while you collect royalties! Discover how to identify potential licensing partners, pitch your ideas with a one-page sell sheet, protect your inventions, and find profitable opportunities by improving products that already exist. Plus, Stephen reveals why testing your ideas before investing time and money could be the key to turning your next big idea into a successful product!
What we discuss with Stephen:
+ Turning product ideas into royalties
+ Stephen’s $100,000 basketball toy
+ Finding the right licensing partners
+ Pitching ideas to companies
+ Creating a one-page sell sheet
+ Protecting your ideas with patents
+ Choosing profitable product niches
+ Improving existing products
+ Testing ideas before investing
+ Getting products onto store shelves
Thank you, Stephen!
Check out Part 2 of this episode.
Check out InventRight at InventRight.com.
Purchase a copy of One Simple Idea.
Follow Stephen on YouTube.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
#1101 The traditional “default school path” is being rewritten — and parents are leading the charge! In this episode hosted by Kirsten Tyrrel, Ally Adair-Chung returns to share how she went from K–12 teacher to building (and successfully selling) a thriving learning center — and why the demand for alternative education is exploding. She breaks down the major shift happening right now as more parents seek micro-schools and homeschool hybrids, then pulls back the curtain on what actually makes these programs work: crystal-clear mission and messaging, curriculum and operations that match the promise, and confident leadership that doesn’t get pulled back into “cookie-cutter” systems. Whether you’re in education or any business that teaches or transforms, this episode is a masterclass in aligning values, proving outcomes, building raving fans, and scaling with integrity!
(Original Air Date - 2/5/26)
What we discuss with Ally:
+ Ally’s journey from teacher to entrepreneur
+ Building and selling a learning center
+ The rise of micro-schools and hybrids
+ 60% of parents seeking alternatives
+ Mission clarity before marketing
+ Avoiding “flowery” education promises
+ Aligning curriculum with values
+ Confidence in new learning models
+ Creating raving fan parent communities
+ Education as a business opportunity
Thank you, Ally!
Check out Disruptor Edu at DisruptorEdu.com.
Follow Ally on Instagram.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
#1100 What if the key to growing your business isn't working harder, but thinking BIGGER? In Part 2 of this two-part episode, Millionaire University founders Justin and Tara Williams continue their live coaching session with marketing expert Hope Trory, diving deeper into John's health coaching business and exploring how clearer website messaging, transparent pricing, and stronger calls to action can help turn visitors into paying customers. Justin and Tara also share how setting seemingly impossible goals with shorter timelines can transform the way you approach business, prioritize your time, and eliminate distractions. Plus, Hope breaks down how to test Facebook and Instagram ads on a budget, while the group discusses overcoming rejection, embracing failure, and developing the mindset needed to achieve exponential growth without working more hours!
What we discuss on the call:
+ Website messaging and calls to action
+ Transparent pricing and clear offers
+ Setting impossible business goals
+ Prioritizing high-impact activities
+ Eliminating distractions and busywork
+ Growing without working more hours
+ Facebook and Instagram ad testing
+ Advertising budgets and optimization
+ Overcoming rejection and self-doubt
+ Turning failures into opportunities
Thank you for listening!
Check out Part 1 of this episode.
Check out Millionaire University at MillionaireUniversity.com.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
#1099 What if you could attract more customers and grow your business without spending all day on social media? In Part 1 of this two-part episode, Millionaire University founders Justin and Tara Williams welcome marketing expert Hope Trory for a live “Fix My Funnel” coaching session with MU member John, who wants to expand his health coaching business beyond traditional print advertising. Hope breaks down her simple ACE Marketing Framework, explains how to identify your ideal audience and create messaging that converts, and shares how interactive lead magnets, quizzes, and AI tools can help turn potential customers into paying clients. Plus, discover why strategic partnerships, community engagement, and genuine relationships may be the key to growing your business without relying on social media or expensive ad campaigns!
What we discuss on the call:
+ The ACE Marketing Framework
+ Identifying your ideal audience
+ Creating messaging that converts
+ Audience research with AI tools
+ Building a simple marketing funnel
+ Interactive lead magnets and quizzes
+ Testing ad copy and messaging
+ Growing without social media
+ Strategic partnerships and collaborations
+ Building relationships through communities
Thank you for listening!
Check out Part 2 of this episode.
Check out Millionaire University at MillionaireUniversity.com.
Watch the video podcast of this episode!
Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan
To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors
Learn more about your ad choices. Visit megaphone.fm/adchoices
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