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Mindless Marketing vs. Thought Leadership
How many of us push out marketing content just for the sake of being able to say we're "marketing?" I was guilty of this for years until I realized it just wasn't working.
The stuff I posted on social media or sent in my mass emails or published on my blog felt too overused and generic. And it's because I hadn't become a thought leader yet.
If you're ready to stop mindlessly marketing and become a thought leader in your industry, making yourself more attractive to serious leads and great clients, you're listening to the right episode. Let's do this.
Subscribe to and rate this podcast wherever you're tuning in. You can watch the video version of this podcast on Spotify and YouTube.
Examples of Mindless Marketing:
Creating any marketing content without correlating it to your offerings or offering personal reflections (seasonal / holiday content, trendy reels, overused and DIY-focused blog posts are notorious for making this mistake)
Not showing your face in photos or videos
Relying too heavily on Canva graphics
Running paid ads without first determining how your ideal client makes buying decisions
Operating without a marketing plan, where none of your marketing efforts connect to each other or have a consistent flow
Inconsistency with how often you market, your visuals, and your messaging
Examples of Thought-Leadership Marketing
Explaining why you care deeply about making sure your trade-of-choice is done correctly (interior design, staging, etc...)
Sharing the emotional and mental impact your services have on your clients, rather than focusing on the service itself
Presenting your unique cocktail of beliefs, such as a controversial real estate staging method, that makes you memorable and HONEST about why you are different
A focus on making sure your clients get a great end result versus a focus on giving them what they THINK they want; what clients think they want and what they actually need are often two different things.
A laser-focus on the ideal client that you serve, so that you can talk about their pain points and how you solve them
Limiting where and how you market your business - and being consistent in those FEW areas.
Get a free marketing calendar for your home industry biz now: https://www.katethesocialite.com/marketing-calendar
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By Socialite Agency
4.7
9696 ratings
How many of us push out marketing content just for the sake of being able to say we're "marketing?" I was guilty of this for years until I realized it just wasn't working.
The stuff I posted on social media or sent in my mass emails or published on my blog felt too overused and generic. And it's because I hadn't become a thought leader yet.
If you're ready to stop mindlessly marketing and become a thought leader in your industry, making yourself more attractive to serious leads and great clients, you're listening to the right episode. Let's do this.
Subscribe to and rate this podcast wherever you're tuning in. You can watch the video version of this podcast on Spotify and YouTube.
Examples of Mindless Marketing:
Creating any marketing content without correlating it to your offerings or offering personal reflections (seasonal / holiday content, trendy reels, overused and DIY-focused blog posts are notorious for making this mistake)
Not showing your face in photos or videos
Relying too heavily on Canva graphics
Running paid ads without first determining how your ideal client makes buying decisions
Operating without a marketing plan, where none of your marketing efforts connect to each other or have a consistent flow
Inconsistency with how often you market, your visuals, and your messaging
Examples of Thought-Leadership Marketing
Explaining why you care deeply about making sure your trade-of-choice is done correctly (interior design, staging, etc...)
Sharing the emotional and mental impact your services have on your clients, rather than focusing on the service itself
Presenting your unique cocktail of beliefs, such as a controversial real estate staging method, that makes you memorable and HONEST about why you are different
A focus on making sure your clients get a great end result versus a focus on giving them what they THINK they want; what clients think they want and what they actually need are often two different things.
A laser-focus on the ideal client that you serve, so that you can talk about their pain points and how you solve them
Limiting where and how you market your business - and being consistent in those FEW areas.
Get a free marketing calendar for your home industry biz now: https://www.katethesocialite.com/marketing-calendar
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