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Down 21–7 in the fourth? That’s how most trainers feel when goals are vague, leads are random, and revenue wobbles. We flip that script with a practical playbook: define KPIs, run 90-day sprints, test weekly like an athlete, and hold public accountability so momentum has nowhere to hide. Think sports strategy meets small-business execution—clear metrics, tactical pivots, and simple scripts you can use today.

We walk through a SWIFT-style review cadence that turns reflection into action: strengths to double down on, weaknesses you block time to fix, and the improvements, implementations, and innovations that compound results. You’ll hear how to build a full book without waiting on algorithms—client appreciation invites that spark referrals, storefront intros that plant local roots, and discovery calls that convert because the questions are better. We even dig into pricing with confidence: tie rate increases to skill upgrades, invite clients to sponsor your growth, and communicate the plan with candor and care.

There’s a reason great coaches obsess over numbers. We break down the KPIs that matter for trainers—leads per week, show-up and close rates, ARPC, content-to-call conversion—and show how to read them like a dugout watches pitch counts. You’ll leave with a 90-day roadmap: daily story prompts with polls, a DM follow-up system, a weekly beta test, and a review cycle that makes iteration inevitable. Ready to stop “wanting more clients” and start winning the quarter? Tap play, build your plan, and tell us your first move. If this helped, subscribe, share it with a trainer who needs a push, and drop a review so more coaches can find it.

Want to ask us a question? Email email [email protected] with the subject line PODCAST QUESTION to get your question answered live on the show!

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Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm