Therapy helped me understand why I did a lot of the f*cked up things and reacted in the wrong way but it didn't give me the ability to control my behavior. That is what Mendi brings. It's a very physical thing. - Moha Bensofia

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Wellness + Wisdom Episode 542

Moha Bensofia, CEO of Mendi, a breakthrough technology that allows for at-home neurofeedback training, joins Josh Trent on the Wellness + Wisdom podcast to discuss his journey to success, how Mendi helped him get rid of nightmares, how the device regulates emotions through the prefrontal cortex, and why the positive impact on people's mental health is more important than profits.

Do you want to enhance your mental resilience?

In this episode, you'll learn how Mendi works and how to use it, what the functions of the prefrontal cortex are, and what benefits neurofeedback training brings to individuals.

Get 20% Off Mendi!

20% Off with Code "JOSH20"

Better brain health starts today. Buy yourself the gift that keeps on giving. Learn to avoid distractions, and enhance mental resilience with Mendi.

Take control of your attention: Ready to take your career to the next level, with increased energy, productivity, and focus?

Learn how to avoid distractions: Say goodbye to mind-wandering and task-switching. Practice with Mendi to stay focused for longer.

Enhance mental resilience: Modern life is stressful. Train your brain and improve mental resilience – when and where it matters most.

Save 20% with Code "JOSH20"

Listen To Episode 542 As Moha Bensofia Uncovers: [01:30] From Nothing To Success

• Mendi - Save 20% with "JOSH20"!
• Moha's background that led him towards starting a business.
• The reason why it's easier for him to make decisions instead of overthinking.
• Why teaching made him happy.
• 430 Zach Bush MD | Sacred Commerce & Community: How To Thrive In 2022
• 483 Wayland Myers | NonViolent Communication: How to Stop Arguments In 60 Seconds + The Power of Loving Detachment
• How he relies on his instincts and doesn't like to half-ass things.

[20:40] Neurofeedback For PTSD + Stress

• How he became a CEO without having to do any CEO work.
• 333 Dr. Kelly Brogan | The Spiral Path: How To Own & Love Your Self
• Jordan Peterson
• Why people need to be strong and kind.
• Dealing with PTSD after living through the war in Libya.
• Why he didn't believe that neurofeedback really works.
• How Mendi removed Moha's nightmares and helped him deal with stressful situations.
• Why he's been fasting for the past 10 years.

[41:50] Life Impact Over Money

• Why he doesn't care about the money as much as about the impact.
• Rickard Eklöf
• Sammy Saldjoghi
• Understanding life without having to search for answers.
• Sophia Bensofia
• Why he created a "candy room" at his house.
• Peter A. Levine

[50:05] Mendi + Prefrontal Cortex

• Why emotional regulation is the ultimate superpower.
• The reason Moha doesn't have children yet.
• How the prefrontal cortex controls everything.
• Muse - 20% Off with The Code "JOSH20"
• Breathwork.io
• How Mendi is similar to exercising with barbells.
• Marcus Exall
• Daniel Ek
• What it takes to be a good CEO.
• How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addiction, Depression, and Transcendence by Michael Pollan

[01:07:50] Mental Health Pandemic

• Andrew Hill, MD
• How Mendi came to life.
• Oura Ring
• Moha's experience working with NASA.
• Dr. Ben Rein
• Why Mendi's not scared to share the truth as a company.
• Ido Ben Artzi
• What it means that mental health is the real pandemic.
• How to use Mendi.

Power Quotes From The Show Emotional Regulation

"The ultimate superpower that a human can have is emotional regulation. It's that ability to stop yourself from shoving somebody's face into a urinal. That is actually more strength than actually doing. There's another level of strength above being able to be the guy that does that that makes you the guy who has the ability to do it but doesn't." - Moha Bensofia

Prefrontal Cortex Blood Flow

"There's a study that's been done in Sweden on violent defenders. The one thing they all have in common is that they have a lack of oxygenated blood flow to the prefrontal cortex. Being able to control that, being able to tap into these things at will is a powerful skill to have. It's life-changing. The person that can turn that off and walk away from a problem and the person that can't, have very different outcomes and very different lives. That's the difference between being awarded and celebrated for achievements vs ending up in prison." - Moha Bensofia

How To Be A Good CEO

"To be a good CEO you need three things:

1. You need to listen and you need to learn. Don't make this about you and your ego. Surround yourself with smart people and learn from them.
2. You need to care. Part of your job is to care about your team, the users, and the investors. Just care.
3. You need to communicate. You know how to talk. It's so simple to be a CEO." - Moha Bensofia

Nothing Is A Coincidence "In life, there are no coincidences. Everything is meant to be." - Moha Bensofia Links From Today's Show 

• Mendi - Save 20% with "JOSH20"!
• 430 Zach Bush MD | Sacred Commerce & Community: How To Thrive In 2022
• 483 Wayland Myers | NonViolent Communication: How to Stop Arguments In 60 Seconds + The Power of Loving Detachment
• 333 Dr. Kelly Brogan | The Spiral Path: How To Own & Love Your Self
• Jordan Peterson
• Rickard Eklöf
• Sammy Saldjoghi
• Sophia Bensofia
• Peter A. Levine
• Muse - 20% Off with The Code "JOSH20"
• Breathwork.io
• Marcus Exall
• Daniel Ek
• How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addiction, Depression, and Transcendence by Michael Pollan
• Shop the Wellness Force Media Store
• breathwork.io
• Cozy Earth - 40% off with code "JOSH"
• HIGHER DOSE INFRARED MAT, RED LIGHT FACE MASK, SAUNA BLANKET - Get 15% off with the code “JOSH15“ (link + code must be used together for discount)
• Cured Nutrition CBD - Save 20% with the CODE "WELLNESSFORCE"
• PLUNGE – Save $150 with the code “WELLNESSFORCE"
• LiftMode - Save 10% with the code "JOSH10"
• Organifi – Special 20% off to our listeners with the code ‘WELLNESSFORCE'
• HVMN - Get 20% off your Ketone IQ order with the code "JOSH"
• MitoZen – Save 10% with the code “WELLNESSFORCE”
• Paleovalley – Save 15% on your ACV Complex with the code ‘JOSH'
• NOOTOPIA - Save 10% with the code "JOSH10"
• ActivationProducts – Save 20% with the code “WELLNESSFORCE”
• NEUVANA - Save 15% with the code “WELLNESSFORCE”
• SENSATE - Save $25 on your order with the code "JOSH25"
• DRY FARM WINES - Get an extra bottle of Pure Natural Wine with your order for just 1¢
• CHILISLEEP - Save 25% on Josh's favorite ChiliSleep products with the code "JOSH"
• ION - Save 15% off sitewide with the code ‘JOSH1KS'
• TOUPS - Save 15% with the code "JOSH"
• Feel Free from Botanic Tonics – Save $40 when you use the code ‘WELLNESS40′
• Drink LMNT – Zero Sugar Hydration: Get your free LMNT Sample Pack, with any purchase
• BREATHE - Save 20% by using the code “PODCAST20”
• Essential Oil Wizardry: Save 10% with the code ‘WELLNESSFORCE'
• MY GREEN MATTRESS - Save up to $125 on your order with the code "JOSH"
• NEUROHACKER - Save 15% with the code "WELLNESSFORCE"
• ALIVE WATER - Save 33% on your first order with the code "JOSH33"
• M21 Wellness Guide
• Wellness + Wisdom Community
• Leave Wellness + Wisdom a review on Apple Podcasts
• Moha Bensofia
  • Mendi
  • Instagram
  • Facebook
  • Twitter

About Moha Bensofia

Moha Bensofia is of Europe's most active angel investors who started from nothing just a few years ago, at nearly 40 years old. Invested in dozens of companies and with a clear vision of building great things with amazing people.

CEO of Mendi, a neurotech company that intends to improve the lives of 100M people within the next 5 years.

Background: Costa Rican- always been very "health obsessed" but in a very Pura Vida sense that combines maximum life enjoyment with "biohacking”.