Moment #105 // With ready access to mountains of information, decision-making processes in many companies have become more and more about data analytics.

But some of the things that should influence your decisions defy accurate measurement.

Just because something isn’t quantifiable or measurable doesn’t necessarily mean you should ignore it. Judgment and experience play a part in all great decisions.

If you want to go deeper on how to make your gut feel work for you, have a listen to Ep.112: Is Gut Feel a Thing?.

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