Companies that are really good in a crisis are often poorly managed: their people get addicted to the adrenaline rush that comes with constantly being in firefighting mode.

The best way to manage a crisis, by far, is to avoid it altogether… which takes a lot of boring, proactive work. 

But well-run businesses are proactive.

If you want to go deeper on how to lead when the crisis does hit, have a listen to Ep.82: Leading Through Crisis

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