You know you've got a great service that gets people results. But how do you get people to your website to sign up for that service?

Good SEO—search-engine optimization—is critical. Your SEO practices (or lack thereof) affect where you rank in search results, and you don't wanna be on page 2.

Here, digital-marketing expert Mateo Lopez unpacks some of the secrets of on- and off-page SEO and what you can do to direct more traffic to your website for free.

Links:

Gym Lead Machine
The Guide to Local SEO for Gym Owners
AGuard
Gym Owners United
Chalk It Pro

Timeline:

3:02 – What is SEO?

6:02 – Why SEO matters.

9:34 – General vs. local SEO.

12:57 – The Two-Brain SEO course.

13:59 – Where good SEO can increase your visibility.

15:30 – What determines who gets the top rankings.

19:37 – Why you shouldn’t stuff keywords.

21:27 – How to improve your rankings.

23:11 – Using content to rank higher and increase domain authority.

26:32 – White- and black-hat SEO. 

28:09 – Why you need to be on Google My Business.

31:19 – SEO: What not to do.

37:24 – How Gym Lead Machine can help you get more website traffic and leads.

40:13 – Two easy things you can do today to improve your SEO.