Today on the podcast I speak with the clever Morven McAuley -  the founder and director of Tradecraft.  

Tradecraft operate behind the scenes, looking deeply at brands and businesses to discover effective ways to get competitive growth. When they do their job well, no one knows they were involved because they’re too busy looking at the brands they work with. That’s tradecraft.

A brand visionary and sales and marketing strategist, Morven has over 20 years’ experience in the wine industry. She is deeply passionate about seeing New Zealand’s boutique producers thrive and find their place in the hands of passionate foodies across Aotearoa and the world.

Originally trained as a goldsmith, Morv worked in New York and London before returning home to get back into the family wine business. She was then an account manager for a leading NZ wine industry distributor, and the sales and global marketing manager for Antipodes Water Company before starting Tradecraft.

Morven is a clever, clever woman who places huge importance not only on supporting great brands and businesses but also on building community and creating deep connections.  Morv is a wealth of knowledge, and her business journey is such a great yarn. She is super generous in the level of detail in which she talks about her work, and I loved every minute of it. If I’m honest I could have talked to Morven all day and I nearly did (in all reality our chat went for over 2 hours so I had to edit it down a bit) and what you will hear in this episode is very much a chat between friends.

I know you will love our chat as much as I did. Enjoy!

You can find Morven at tradecraft.co.nz or find her on instagram @tradecraft_nz

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Hosted by Catie Dawson
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