In today’s episode, we're talking about the seller lead generation strategies that we’re finding success with right now. Every time we talk about listings and share what we’re doing in the field, we go back to our numbers and look at all our lead sources and the results we’re getting from them. We do this so that our strategies are highly relevant to the current market conditions. 

The market is constantly changing, and if our strategies remain the same, we won’t be able to compete. It’s important to understand exactly what the consumer expects from the real estate experience and deliver it at the highest level. Jeff shares with us 10 strategies that will help us get more seller leads and convert them. 

Jeff also discusses:

Why face-to-face and phone prospecting remain the most effective ways to generate leads 

How often we need to be breathing new life into our marketing materials 

Why our lead gen strategies have to be personality-driven, prospecting-based, and marketing-enhanced 

 

Quotes 

Make the decision to have a personality-driven, prospecting-based, and marketing-enhanced lead generation strategy. -Jeff Glover 

 

Key Points 

The consumers' expectations drive the market. They expect a higher level of professionalism because the amount they are paying has increased as prices have increased. They also want a professional in their corner who understands today’s methods of communicating, messaging, and transacting business.  

Before you add another lead generation source to your business, find out where your business came from in the last year and double down on that.

Online reviews lead to higher conversions. In 2010, people were asking their neighbors about you and your company when you left the home. In 2015, they were Googling you and looking you up on Facebook after you left. In 2020 and beyond, they are researching you before they even invite you in.