In this episode of Roots of Success, Chris Psencik sits down with Jeff Margulies, owner of Good Earth Landscape in Colorado's breathtaking Roaring Fork Valley. Jeff shares his journey from a finance career in Boston to building one of the region's powerhouse landscape companies — despite daunting challenges like high costs, seasonal constraints, and retaining top talent in a resort market. Discover how Jeff's business philosophy combines performance with a deep love for the environment and learn about the creative culture-building strategies that have shaped Good Earth into a thriving team. Whether you're searching for inspiration, growth tactics, or a unique business story, this episode offers practical wisdom and a glimpse of life where work and nature meet.

THE BIG IDEA:

Culture conquers challenges

KEY MOMENTS:

[04:55 Interview Journey and New Beginnings [07:14] "Building Good Earth's Revival" [12:14] Landscaping: Unique Challenges & Dynamics [15:17] "Landscaping's Love-Hate Reality" [19:17] "Balancing Lifestyle and Housing Costs" [22:13] Building Connections, Valuing Field Staff [24:44] Gratitude, Work, Cookouts, Mountain Biking [30:07] Creating Opportunity, Changing Lives [32:14] Navigating Opportunities and Focus

QUESTIONS WE ANSWER

1. How do you start and grow a successful landscaping business?
2. How can someone transition from a background in finance to becoming a leader in the landscaping industry?
3. What made the Roaring Fork Valley and Aspen, Colorado, appealing to teams when relocating?
4. What were some of the major challenges faced when taking over another person's company?
5. What unique challenges does the Roaring Fork Valley market present when it comes to hiring and retaining employees?
6. How does can a leader approach building a strong company culture?
7. What are some examples of their team-building activities?
8. In what ways does the seasonal nature and high cost of living in Aspen impact the company's operations and staffing?