Imagine creating a blog about something that you are struggling with and sharing the ways that you are overcoming said struggle… Now picture your blog blowing up and turning into one of the leading blogs in your niche and in your entire country. Sound unlikely? It's not! That's exactly what happened for today's podcast guest.

Ciara Attwell is the founder of My Fussy Eater, a blog dedicated to feeding the fussy eater in your family. Since launching in 2014, the blog has become one of the leading family food blogs in the UK and Ireland. Ciara regularly contributes to other leading websites and magazines as well as appearing on tv and radio to discuss fussy eating. What started as a way to get her very fussy eating daughter (then aged 3) to eat a varied diet has turned into a full-fledged business. When she's not busy running her business, Ciara is frantic playing mum to Aoife (6) and Finn (3).

Find out how you can get creative with your social media in today's episode!

Welcome to the virtual couch, Ciara!

WHAT YOU WILL LEARN

• Why Ciara created her blog My Fussy Eater and the journey she had to turn it into a full-blown biz
• How Ciara grew a targeted following of her ideal audience who are loyal and engaged
• Why you need to understand your target audience and pay attention to analytics
• How Ciara builds authentic relationships with her followers on social media

THE LOW DOWN ON WHAT WE CHATTED ABOUT 

• Some key differences between utilising Facebook and Instagram
• Various ways to get creative with your social media
• The best ways to show your authenticity on social media… “Show that we're all in it together. We're all going through the same things.”
• Ciara's process for creating and publishing her e-book 50 Healthy Homemade Snacks for Kids through Gumroad

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