Instagram Stories are becoming more and more popular and resourceful for brands and businesses who want to target their tribe directly. Did you know that 1/3 Instagram users are using Instagram Stories each day? Users are either creating their own or viewing yours... and if you think about it, that equates to roughly 300 million people utilising Instagram Stories every single day. #TotallyCrazy

The super exciting thing about Instagram Stories is that users are engaging more than just viewing. They're sending DMs, participating in polls, etc. Did you know 1 in 5 Stories receives a DM? Yep! That means businesses are getting clients and making sales - simply by using Instagram Stories.

If you would prefer to listen to this podcast with the added bonus of more juicy insights into understanding Stories from the viewer’s point of view, give the podcast a listen. However, if you’d rather consume this content by reading, then here you go!

I really wanted to take today to discuss Instagram Stories because they're still relatively new. I wrote a sweet little blog post on creating kick-ass Instagram Stories a few months ago, but since then Stories has blown up to become a really convenient marketing tool with tons of new features.

Regardless of how cool Stories are becoming, it's hard to gauge what people like and dislike. Have you ever questioned whether the content you're putting out on Stories is interesting to your tribe? Or maybe you're wondering if you need to switch your Stories up to get users engaged?

I truly love Instagram Stories, and I believe the more we talk about them, the more we will figure out what users are loving and what they're not loving. But because I'm eager to get into the nitty gritty of what your tribe is after, I've already asked my hungry tribe of hustlers to see what they like in Stories!

Yep, I've done the research for you. So, how will you know if this episode is insightful for you?

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