Sophie Cachia on Blogging, Branding and Business

I seriously love getting honest and real when it comes to topics that not a lot of people are spilling the details on... like, influencer marketing!

Influencer and micro-influencer marketing are both quickly becoming a hot commodity on Instagram. Accounts with 1000+ followers are being asked to promote brands and products with the hopes that they'd provide a high ROI. Leading these influencers to make a serious amount of money simply by posting on their own Instagram.

For today's episode, I've asked a very high-profile influencer to stop by and answer a lot of your questions when it comes to influencer marketing, how to grow and scale yourself as a personal brand and influencer, and share details on what it's like working with an influencer (even how to get your product into their hands!).

LET'S GET INTO IT

I am seriously so excited to introduce today's guest to discuss her businesses and life as an influencer... you may know her by her public profile The Young Mummy, but today, she's Sophie Cachia - a gutsy, get-up-and-go, no b.s. bizmum who hustles day in and day out like the rest of us.

I have been following Sophie for a long time and have witnessed her grow and rise remarkably. She's a top tier influencer who has seen her social media platforms grow by hundreds of thousands because of her honest, real, brutal, laugh-out-loud, and relatable voice to all mums and young women out there.

On occasion, Sophie steps away from her mummy duties and keyboard to regularly undertake roles such as guest speaking, ambassadorships, and even MC’ing. However, today Sophie's going to be discussing her rise as an influencer and her shift into successful businesswoman with the launch of her brands CACHIA and Fairy Magic.

As I said I'm so pumped for this one, so let's give a huge welcome to Soph!

Let's get into it!

THE RECAP

I hope you're ready to chat all things blogging, influencer marketing, and biz. This episode is all about inspiring you to grow your brand, embrace new directions, and evolve your business model.

1. Introducing Sophie

Sophie is remarkable. When I see her posts, I see her as a mentor to young women and mums. I am so happy to see her leading with such conviction and positivity!

Key Points We Discussed:

Who is Sophie Cachia?

What is Sophie's journey?

How was The Young Mummy born?

2. Managing The Juggle

Sophie juggles two businesses, a personal brand, two kids, being a wife, etc. I'm in awe... so I had to ask - How does she do it?!

Key Points We Discussed:

How does Sophie manage the juggle?

Sophie is all about embracing new opportunities in every aspect of her life.

What types of roadblocks does Sophie encounter?

Why did Sophie found Cachia?

How did Sophie become involved in Fairy Magic?

3. Building A Thriving Social Media

Everyone dreams of having a large, thriving, and engaged social media following. Sophie's social media following is out of control! She worked her butt off to grow her community. It's incredible... So, let's learn the secrets behind her success!

Key Points We Discussed:

How did Sophie manage to build such a large and engaged following?

It is built through being genuine, authentic, real, and original.

Sophie creates all of her own genuine content.

“With The Young Mummy, I was talking about something that I haven't seen any one else talking about,” Sophie said.

Why you shouldn't be copying other people?

4. Influencer Marketing

Influencer Marketing is a hot commodity because these users have built real, raw, and authentic relationships with their tribe. There is a strong bond and trust between influencers and their audience (which makes it easier for influencers t...