Going Live on Facebook: Strategies to Hack the Algorithm and Boost Engagement

In 2018, live-streaming is on trend to dominate the marketing world. Statistically, 80% of users would rather watch live video than engage with any other type of content. Plus, various news sources are stating that live video streaming will be a $70.5 billion industry by 2021. #TotallyCrazy

So, I've gotta ask you, lovely... How are you getting your live on?

If the thought of going live in front of your friends, family, and potential customers sort of terrifies you, I've got you covered!

Today, we're going to talk all about Facebook (FB) Live and overcoming any fears you might have when it comes to jumping on camera. Yep, FB Live is a surefire way to hack Facebook's algorithm and boost exposure, so your page and content are seen on the regular.

LET'S GET INTO IT

I'm pretty excited for today's episode because my guest is going to be teaching us how to use Facebook Live as a marketing strategy to help you leverage the FB algorithm for great and free organic reach!

Today's guest is, Allison Hardy. She is a Business Strategist for mumpreneurs. After raising 3 online businesses in 10 years, she's experienced it all: burn out, extreme highs, the lowest of lows. She now helps mumpreneurs raise their businesses while they are raising families, so they can live life on their own terms. She has quickly become known among her peers and mumpreneurs as an in-demand Facebook Live strategist with tons of tips and tricks.

Allison is a mum to Camden, a little boy named after a baseball stadium in the US. She's married to a pastor, and due to her husband's job, her little family (which is expected to grow by one more little!) moves around quite a bit. She is a hustlin' mumma, and I can't wait to dive in to the world of Facebook Live marketing with her!

Welcome to the virtual couch, Allison!

THE RECAP

Get your pen and paper ready because you're going to want to take a bunch of notes! Allison is a wealth of knowledge, and I had such a fun time picking her brain to get you the best hacks and tips to make the most of Facebook Live. This episode is all about getting your strategy on. As always I've shared a quick recap below, but the true gems are saved for those ears of yours!

1. Introducing Allison!

Allison has a long and winding entrepreneurial journey that she was thrust into. Her story is totally amazing, and I'm so happy I got to chat with her since she's on the other side of the world in the U.S..

Key Points We Discussed:

Who is Allison Hardy?

What is Allison's biz journey?

How did Allison overcome her entrepreneurial burnout and go all in?

2. Allison's Love For Facebook Live

One thing I really loved about chatting with Allison, was that she was so excited and genuinely in love with talking about Facebook Live. In truth, Facebook Live is the number one way Allison has booked clients consistently over the past year, had more women download her freebies, and join her my Facebook group.

Key Points We Discussed:

What caused Allison to become such a Facebook Live enthusiast?

How did Allison finally figure out a Facebook Live marketing strategy that worked for her biz?

What does Allison love the most about Facebook Live?

Allison loves its authenticity and how you can really leverage those live mom moments that helps to develop the “know, like, and trust” factor.

Facebook Live humanizes you because it's real and it's live.

3. Overcoming Fears

As a bizmum, it can be terrifying and overwhelming to jump on FB Live. I get it! Public speaking is one of the most common fears for people.

Key Points We Discussed:

Do you have any techniques or strategies to recommend to mums who ar...