Motherhood can be a challenging and overwhelming journey - especially if you have an online business. It's easy to shy away from talking about the changes that come, physically and mentally, after you become a mum. In addition, there's a certain stigma around certain issues, so you rarely hear these changes spoken about.

However, I'm never one to shy away from these types of discussions, and neither are the members in my private academy the Social Method Society. We've nurtured a community where we can be vulnerable.

Honest Conversation

I believe when we open the door for real, honest communication, we'll be able to reach a certain level of empowerment. We can feel confident talking about our bodies and mental health without shame or embarrassment.

Laura Callea felt the same way when she realised many mothers did not know the right information when it came to safe exercise during pregnancy and preventing common pelvic floor issues. She expressed that she felt like she was limited in her ability to only help a certain number of women each week at the clinic she worked at. In her heart, Laura knew that there were so many other women out there that she needed to serve.

“I felt that I had a responsibility to make sure that less and less women were coming into the clinic after birth saying, 'I wish I had known about safe exercises during my pregnancy!'.”

Laura is a women’s health physiotherapist who felt the urge to create an online community to help women better understand their bodies. She started small by focussing solely on pregnancy with her online blog Physio Laura. Since then, Laura has expanded into her online pregnancy membership program, The Pregnancy Posse.

Today Laura is sharing how she took her health practise from offline to online, how she niched down, and how she keeps her ego in check so that she can serve her audience.

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Inner Circle Mastermind
   Take your business to the next level and live your life by design with our elite mastermind group. Capped at 30 women, high access to Tracy, in-person retreats and monthly meetings with personalised feedback. The Mastermind is Australia’s top Mastermind for female digital entrepreneurs. Network with like-minded entrepreneurs and gain insights to accelerate your growth and expansion in business and in life. Join the waitlist here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course wil...