Behind The Grid - Life As An Influencer

Even though influencer marketing is a hot commodity on Instagram there is still a negative stigma surrounding influencers. This stigma is really just a general fear about influencers, and I want to shine a light on the fact that influencers are just people!

That’s why I’m so excited for you to meet today’s guest, Alice Bingham, who is an influencer on Instagram with over 40K followers.

Alice is passionate about sharing and exploring her version of Healthyland with her beautiful tribe of goddesses. Her content is about fuelling her body with nourishing food, creating healthy recipes, self love discussions, moving the body and the ups and downs of motherhood.

During this episode, Alice is going to share what an average week looks like for her, how she creates content and how she has gotten through some influencer mindset blocks, along with three things someone starting in the influencer industry needs to know.

Key Takeaways:

>> [0:25] This episode is proudly brought to you by my Social Method Society, which is my online learning academy for women growing businesses using Instagram.

>> [0:57] If you are wanting to know more about the Social Method Society or if you want to be made aware of when I do open up the doors again for the next intake, then the best thing you can do is head over to socialmethodsociety.com. From there, you’ll be able to jump onto my waitlist and be the first to know when doors open again.

>> [1:30] Today's guest, Alice Bingham, is actually a Member of the Social Method Society and she recently recorded an entire Masterclass with me that was all about diving deep into Influencer Marketing. This Masterclass was something we released exclusively for my Society Members and these ladies are LOVING it.

>> [2:08] Alice is passionate about sharing and exploring her version of Healthyland with her beautiful tribe of goddesses. Her content is about fuelling her body with nourishing food, creating healthy recipes, self love discussions, moving the body and the ups and downs of motherhood. And she has grown her Instagram account to over 40K loyal tribe members!

>> [3:20] During this episode, Alice is going to share what an average week looks like for her, how she creates content and how she has gotten through some influencer mindset blocks, along with three things someone starting in the influencer industry needs to know.

ALICE'S INFLUENCER JOURNEY

>> [5:20] Alice has always had the urge to help and inspire people. She found that health and wellness had a big impact on her life, and so Alice wanted to share that journey.

>> [10:25] When Alice first founded @aliceinhealthyland, she was using Instagram as a diary of sorts. She was influencing then, when she wasn’t realising it. Whenever someone asks her she owns the fact that she’s an influencer!

>> [13:04] Alice helps business owners by providing a marketing platform for them by being herself. She has built the trust and credibility on Instagram!

>> [15:40] Instagram is a great way to gain brand awareness and sales. The trust is becoming more and more important because people buy from people!

>> [16:50] Alice’s friends and family used to say that she got a lot of stuff for free, but in reality they don’t see the hours of work that goes into creating content.

HOW DOES ALICE DEAL WITH SNARKY COMMENTS?

Snarky comments about influencer marketing do not bother Alice anymore.

Alice blocks out any snarky comments.

It’s okay to shrug off any hateful comments, so you can focus on showing up with consistency.

>> [21:35] Alice has a helping nature in her, but she had to learn how to balance paid influencer work and gifted influencer work.