She Made $27K In One Month Using Instagram with Daniella Frayman

I’m quite excited about today’s podcast episode because we’re going to be chatting with someone who smashed her goal and made $27K in sales in only one month using Instagram.

Today’s guest is Daniella Frayman! Daniella is a Member of the Social Method Society, a mum of two boys and the owner of Threads for Boys – an online store for cool boys’ clothing and accessories. She is fueled by coffee and a desire to revolutionize boys fashion.

During this episode, Daniella is going to discuss some of her biggest self limiting beliefs and how she overcame them, how she had a $27K month on Instagram, and how she went from being scared of live video to embracing it!

Let’s get into it!

Key Takeaways:

>> [0:35] My name is Tracy Harris. I’m the founder and CEO of Mums With Hustle, the Founder of the Social Method Society. It my absolute joy and purpose to help women create businesses that they absolutely love without them being all consumed by their business.

>> [1:00] I’m thrilled to introduce you to today’s podcast guest because you may recognize her from a previous blog that I shared a couple years ago when she was featured as a Mums With Hustle Spotlight. I remembered that she described herself in three words. Those words were “introvert, passionate, and hot headed.”

>> [1:42] I have had the pleasure of watching her become more comfortable on video while also incorporating herself into her brand, and I’ve definitely seen her fiery passion for growing her business.

>> [2:00] Today's guest is Daniella Frayman! Daniella is a Member of the Social Method Society, a mum of two boys and the owner of Threads for Boys – an online store for cool boys’ clothing and accessories. She is fueled by coffee and a desire to revolutionize boys fashion.

>> [2:17] During this episode, Daniella is going to discuss some of her biggest self limiting beliefs and how she overcame them, how she had a $27K month on Instagram, and how she went from being scared of live video to embracing it!

>> [6:30] Daniella’s business began as an eBay store where she didn’t have a niche or general direction. She was only looking for something to do from home! She used her frustration of never being able to find boy’s clothes she liked to carve her own space in the niche.

>> [10:12] You get to control the pace of business for the season that you’re in.

>> [11:58] Daniella has overcome some big limiting beliefs in order to have the business that she has today.

Daniella’s Self-Limiting Beliefs

“Who am I to run a retail business?“ She thought this because she had no previous retail knowledge or having ever worked in retail.

When Daniella just started Threads For Boys, a lot of agency/brands would not take her seriously. She was told that having a boys only store was not feasible.

Daniella was not in business for the money. She was passionate and believed in her vision.

>> [14:40] Don’t use your lack of experience as an excuse to not chase your dream and build your business. Everything is “figureoutable.”

>> [16:00] Daniella loves a challenge. She has always wanted to be the go-to store for boys clothing and she knew there were mums of boys who wanted a place to buy clothing for their boys. She is still learning the retail world and she’s constantly having to find what works and doesn’t.

Going Live on Instagram

>> [17:45] About a year ago, Daniella came into the Social Method Society’s private Facebook Group and shared a win that she had just gone live on Instagram and Facebook. She was so scared, but she did it! Now, she’s always showing up on video on Instagram. A lot of people let fear stop them from doing anything in life and business.