This episode of Mums With Hustle podcast is dedicated to you, the women who not only believed in themselves, in each other, and all of the future sisters who will decide to join the Social Method Society. You showed that you believe in me as your coach and your mentor. And for that, I am forever grateful 🙏

I thought I’d give you a bit of backstory about my business. A peek behind the curtain about how my business started and how it looks today...

In 2018, I completely changed everything about my business. At the end of July that year, I decided to axe ALL digital products and services that I had previously been offering (even though they were profitable). In fact, they were bringing in multiple 6 figures. But at that time, I had just given birth to my second son, Jude. My intuition was telling me that it was time to make a big change. 

Most people might’ve looked at me like I was crazy to get rid of all of those products that were giving me multiple income streams. But I had to follow my intuition. The decision popped into my mind to axe everything and focus on ONE thing.

For me, that one thing was an online membership.So I launched an online membership, and I launched it without having made the actually membership. Yep. Nothing inside, but I invited people to join.

This style of launch is called a “Beta Launch” or “Founding Member Launch.” The people who jumped on board became my founding members.

It’s important that I share this with you because I know many of you are considering launching either a membership or online course. This information is extremely valuable. 

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