MWH 288: “Instagram is no longer a photo-sharing app” What This Really Means For Business Owners And Influencers

This week’s episode is going to touch on a very trending topic, which is that latest announcement by Instagram: “Instagram is no longer a photo-sharing app.”I’m going to share my take on what this really means and how this announcement affects you as a business owner, whether you are a soloprenuer or a company.

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Instagram did not say that they’re getting rid of in-feed posts or the ability to share photos in the app. But what did they come out and say is that they’re putting more focus on videos.I’ve shared this to my community here in Mums With Hustle and with the members of my Social Method Society... and what I want to highlight in this episode is that Instagram has been moving in this direction for years.Out of the five ways to share content on Instagram ecosystem, four of them are video-based:

In-feed posts (photos)Instagram Stories (video)Instagram Live (video)IGTV (video)Instagram Reels (video)

Aside from highlighting video contents, Instagram also shared key areas they will be focusing on going forward. These include Creators, Instagram Shop and Messaging. So you can expect more features will be rolled out on Instagram.

And if you are someone who feels like brushing up your Instagram skills, or video confidence, or you want to stay current on what’s working on Instagram for your beautiful business...Then I highly encourage you to jump-on the waitlist to my Social Method Society and get yourself an invitation to join us! Head on over socialmethodsociety.com and pop your name down.On Part 2 of this 2-episode Series, I’ll walk you through hashtag news which is another announcement by Instagram that has caused some confusion.“How many hashtag should I use now?” You’ll find out in the next episode.Until next week, stay happy in your hustle.

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