My Amazon Guy

My Amazon Guy Friday Live Q&A with Thomas Fitzgibbons and Faith Denniston


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#MyAmazonGuy #AmazonTutorials #LevelUp #Entrepreneurship #ElevateYourBusiness #knowledgeispower 0:02 - Introduction and holiday greetings, surprising holiday sales.

Timestamps:

00:00 - Positive and negative sales trends.
10:52 - Jason's absence due to attending an Alibaba event.
11:11 - Introduction of hosts as brand directors at My Amazon Guy.
11:29 - Member questions about changing product titles and Amazon's Choice badge loss.
12:18 - Strategies for updating product titles with GS1 codes.
13:06 - Addressing Amazon's Choice badge loss and regaining strategies.
15:08 - Challenges of ranking for niche keywords and the importance of PPC for new products.
15:41 - Targeting competitor keywords in PPC.
16:08 - Listing items under a brand name without brand registration.
17:25 - Information on GS1 UPCs and merging ASINs.
24:50 - Amazon Attribution and its impact on sales.
27:05 - Amazon Attribution campaign creation and reporting accuracy.
29:45 - Keyword research and TikTok ads' impact on sales.
32:21 - Handling variations, pricing strategies, and variation-specific advertising.
38:00 - Merging listings with different ASINs but the same products.
46:12 - Issues related to listing images and crawlable text.
55:03 - Strategies for handling potential stranded inventory.
56:41 - Pricing strategies for product variations and customer perception.
59:27 - Display of price ranges for variations in search results.
1:00:00 - Defining clear goals for advertising strategies.
1:02:27 - Variation-specific advertising strategies based on product types.
1:08:21 - Brand Registry benefits and SQP query performance report.
1:31:12 - Finding product categories and using the Category Listings Report (CLR).
1:44:19 - Social media information in packaging and listing the manufacturer's name.
1:46:33 - Finding agencies for artwork and packaging in main images.
1:52:03 - Dominating product categories, brand registration, GS1 UPCs, and getting impressions in search results.
1:55:25 - Recovering suspended Amazon accounts, podcast participation, and segregating best-selling SKUs.

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My Amazon GuyBy Steven Pope

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