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Amazon has changed its policy about GS1 barcodes and has started taking down listings without GS1-certified barcodes in the listing. The problem stems from the mismatch between the registered brand name of the UPC barcode and the brand name of the listing.

Are you noticing issues with your listings being removed? Are you seeing messages concerning GS1 Barcode Certification errors? If so, My Amazon Guy has a service to correct this issue for you — stress-free.  

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Michelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards.

0:00 UPC Code LIVE Q&A with GS1 Expert Michelle Covey
09:48 Introduction
10:25 Michelle Covey’s role in GS1
10:50 Talk about how some of the GS1 standards, particularly the G10 or UPC, are used with Amazon 
11:29 How did gs1 become like the end-all-be-all of UPC 
11:55 Where the UPC or barcode was born 
12:45 With that unique identifier, so much more can be done in business
13:29 Does Canadian GS1 work in the United States
14:36 Should I just buy one and then just buy them as I go
15:37 If you do have more products, we do sell what we call a prefix
 16:0 Data hub enumerates those prefixes into your G10s
18:27 No longer allow reuse 
19:16 Does a prefix need to match the title of the product
20:53 Amazon tends to or wants prefers for you to prove that you have that relationship with that brand 
23:47 Any identifiers are licensed from GS1 member organizations and can be used globally
24:52 Single product g10s are no longer compatible with Amazon as they do not have a company prefix
27:26 The disadvantage of a G10 exemption
28:30 Amazon does have categories that allow G10 exemptions 
31:26 Resell something on Amazon they bought in the store that doesn't have a UPC 
33:00 Is it possible for them to transfer those codes to my brand or company
34:36  How do GS1 barcodes prevent or help in any way with product hacking
39:31 Amazon's starting to check the database
41:45 Sellers are frustrated
45:37 GS1 Youtube Channel
47:06 G10 is usually used at a case level for barcoding
47:52 What is exactly the extra step to make Amazon match the LLC to the brand name
48:40 List all the brands associated with your LLC 


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