Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. You'll learn: 🌟 What tone of voice actually is (and why you need it) 🌟 Simple tricks to DIY your tone of voice 🌟 How to implement your tone of voice across your website, socials, emails and internal comms 🌟 Why polarising people may not be the worst thing for your brand
Alyce’s Instagram Bossy Creative Website Watch the Bossy Copy College Summer School masterclass Use promo code PLAYBOOK to get $200 of enrolment in Bossy Copy College

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Today's episode is a little different. We are joined by three creative business owners across different industries to share their how they have each used a sustainable marketing plan to grow their business and attract their dream clients. Each guest is a past student of My Marketing Playbook and has seen incredible results by implementing our framework. You'll hear from: 🌟 Meghan Donnelly of Design by Meg 🌟 Georgia Hartmann of Hormone Health Studio 🌟 Tessa Lloyd, a women's mentor and mental health specialist Sign up for our FREE Marketing Masterclass

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In today's Quick Win episode I'm sharing 6 things I wish I knew when I start my email list. You'll learn: 🌟 How to choose the right platform for you 🌟 Why you need to build relationship from day one 🌟 The power of an attention grabbing lead magnet and more!
Links mentioned: Klaviyo Squarespace Active Campaign Course waitlist

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In this conversation we are joined by Alvaro Berrios, a Facebook Ads Expert who helps entrepreneurs to sell their digital products and services. Alvaro and his team manage over $2 million in annual ad spend across all clients so he knows a thing or two about running successful ad campaigns.
In this episode, you'll learn: 👉 The top trends to look for in 2022 👉 What you should be spending on ads if you're starting out 👉 How to know if you're ready to outsource your ads management 👉 The ads that are working for us at Lala Social Club right now 👉 The lessons learned by managing over $2million in ad spend per year

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In this Quick Win episode, I'm sharing the simple and powerful marketing strategy that most people overlook. If you can implement what I'm sharing today, you will promote your products and services confidently and make more sales.
You'll learn: 👉 What happens when you DON’T communicate with confidence and consistency 👉 The 3 simple steps to making more sales on Instagram 👉 Why you need to make offers in your marketing (and how to do without feeling salesy)
Learn my marketing framework in 6 weeks! Join the waitlist for MMP here

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In this episode we are joined by Cass Deller of Cass Deller Designs. Cass is a a Surface Pattern Designer who works with incredible brands from around the world designing their beautiful products and teaching other creatives how to do the same. Cass has built a million dollar design business and shares some of her successes (and missteps) along the way.
In this conversation we cover: 🌟 Cass's secret to passive income and scale in her business 🌟 How the juggle of mum life and business led to creative, scalable ideas 🌟 How to use Instagram to attract more of your dream clients and projects 🌟 Why creatives need to take imperfect action
Instagram: https://www.instagram.com/cassdellerdesign/ Website: https://www.cassdeller.com.au/ Surface pattern design course: https://www.cassdeller.com.au/surfacepatterndesigncourse Podcast: https://www.acreativelifepodcast.com

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In this Quick Win episode, I'm sharing the 6 secrets to hack the Instagram algorithm in 2022 and all the updates you should expect. Strap yourself in, because this one is FULL of tips and strategies that will help you stand out from the crowd on Instagram, reach more of your dream followers and grow your business at the same time.
You'll learn: 🌟 The 6 essentials to master the algorithm in 2022 🌟 Key focus areas for your Instagram content 🌟 Why you need an overall marketing strategy 🌟 What to expect on the app this year

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In today's conversation, we are joined by Joe Stephan, co-founder of private wealth management firm, Stephan Independent Advisory. Joe helps successful family business owners to build their long term wealth strategy.
You'll learn: 👉 How the most successful people define and measure their success 👉 The key dimensions of your personal wealth 👉 The importance of using your business wealth to build your personal wealth

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In this episode, we are joined by Amy Parfett, co-founder of Wedshed, an online wedding platform that has fast become Australia's go-to place to get wed in a way that says 'this is us'. She's also a co-founder of Gravy, an innovative new digital wedding registry.
In this conversation, you'll learn: 🌟 How Amy has built and monetised an online business in an industry she had no experience in 🌟 Exactly what Amy would do if she were to start her Instagram from scratch today 🌟 Tips for running a business with friends 🌟 The importance of trial and error in building a business
Visit Wedshed.com.au Follow Amy on Instagram Follow Wedshed on Instagram Follow Wedshed on Facebook Gravy Registry

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In this open, raw and honest conversation with Mental Health Occupational Therapist, Tessa Lloyd, we go deep into the impact of Covid-19 and lockdowns on mental health. Don't worry - Tessa shares a bunch of practical strategies to come back to yourself even when the world feels out of control.
We discuss: 🌟 The impact of a global pandemic on our mental health (and why it has been so hard to bounce back) 🌟 The power of community and why we need it more now than ever 🌟 The simple, no-fuss strategies you can do at your desk to reduce overwhelm and anxiety
Listen to Tessa's podcast Check out Tessa's group mentoring program "Honey"

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