What do Steve Jobs and your next strength workout have in common? In this episode, Discover Strength CEO and exercise physiologist Luke Carlson tells the surprising story of how a freshman-year paper on high-intensity training (HIT) led to an unforgettable analogy: HIT is the Apple of strength training.

Luke explores how HIT—rooted in evidence-based, efficient, and safe exercise—shares the same ethos of simplicity, sophistication, and innovation that defined Apple under Steve Jobs. He breaks down the foundational tenets of HIT, from training to failure and controlled eccentric movements, to training less frequently but with more focus—all backed by decades of scientific literature.

If you're a Discover Strength client, you're already training in this smarter, research-backed way. But as Luke reveals, most of the fitness world is still stuck in outdated thinking.

🔬 Whether you’re a trainer, leader, or someone looking to optimize your workouts, this episode reinforces why Discover Strength’s approach is not just different—it’s better.

Discover Strength offers free Introductory Workouts at any location across the United States. You can schedule your free Introductory Workout HERE !