Building a promotion plan isn't just figuring out a plan for what you want to SELL. It also should include marketing strategies for getting your prospects and customers to do OTHER things. We talk through what those "other things" are in this training.

In this episode, I walk you through my process for developing my annual promotional calendar. I walk through the 8 steps we follow every year. You'll learn the questions you need to ask along the way so that you can create your own promo plan that will guide your sales process.

Sales don't "just happen." In great businesses, there are repeatable systems that ensure that certain actions happen over and over again. In this podcast, I share 8 of the most important systems you need to optimize to build happy customers and more profits.

I've used email a LOT in my farm business. Now I share which of them are the MOST beneficial to your farm in acquiring a customer and turning them into a lifelong buyer. Learn what they are and what goes inside them. 

My private Facebook group is the fuel that is powering my CSA's momentum. Without this platform, our CSA would not be the same. How am I using this tool to add value to my CSA and learn about my members? I share 7 ideas in this episode! Use this as a roadmap to start your own CSA group!

My CSA for next season sold out in just 2 weeks using my early bird presale campaign formula. In this episode, I share the big take-aways that led to this awesome result!

I walk through the second part of my two-part series on how to research your customer. If you want to become great at marketing, you MUST make knowing your customer a priority. I share what information matters most. Don't miss this!

Here's the secret to becoming great at marketing: know your customer. If you've done the work of asking the right questions, everything will become clear to you. In this episode, I talk you through what you need to find out. 

Want to learn from a seasoned CSA veteran farmer? Then you'll want to listen to this episode! Cassie shares how she has adopted many digital marketing strategies in her business -- what's worked and what hasn't. It's a goldmine of wisdom!

When is the BEST time to sell your CSA? Is there one? My answer is unequivocally yes. As a marketer, you are always trying to get the right product, at the right price, at the right place, at the right time. So how do you figure out when that time is?