If you had to put all your customers into a giant continuum, who are the ones that stand out in a good way? Who rises to the top? In today's episode, I'm sharing the 4 qualities I value the most in my customers. When I see a client manifesting one of these behaviors, I TREASURE them. Knowing the marks of your best clients can help you build systems to notice, appreciate and multiply them.

What's a swipe file? Only the best way to become a better marketer! Here's a little secret: great marketers learn everything they know from other people! And the swipe file is one of our tools that helps us find our inspiration. In this podcast, I share how a swipe file works and where to find one that will BLOW YOUR MIND.

Get my list of email writing prompts: www.mydigitalfarmer.com/emailtopics Ever experience writer's block when it comes time to write your weekly email? You're not alone. This is cited as one of the main reasons farmers don't write a weekly email in the first place. In today's episode, I share my method for finding the great story content that makes my emails so engaging and drives my high open rates.

So what is it that makes a CSA member stick? Is it having a high quality product? Or is there something more? In today's episode, I let you peek in on an interview I have with one of my "ideal" CSA customers. I try to understand what drives him to be so loyal to my CSA. We unpack the meaning of community and belonging, and why managing this in a membership is so vital for success. Are you cultivating a feeling of belonging in your CSA?...

How do you increase your profit as a business? Hint: it's NOT getting more customers. In this podcast, I share the breakthrough principle that helped our business turn the corner a few years ago and start prioritizing our profits.

In mid-October, my family and I took a weekend vacation in Hocking Hills, where we participated in a zipline canopy tour. This entire customer experience was so impressive, that I wanted to document my experience from start to finish. I share 6 different elements of their sales funnel that made an impression on me. My hope is that you can pull out some marketing insights from this story to see what a great sales funnel can look like for your farm business.

As a farmer, are you prioritizing profits? Or something else? I've been wanting to talk about MONEY on my podcast for a LONG time. So I invited a fellow farmer and "book-keeping expert" Shelly Oswald onto the show to talk about the unique financial issues farmers deal with as entrepreneurs. We also talk about the topic of "money mindset" and how our thoughts about money are holding us back.

Check out my course: www.mydigitalfarmer.com/earlybird

I did it. My farm sold out next year's CSA memberships in 5 days. What makes this amazing is that we didn't even get to offer it to our wait list or the public. It was all through early renewals.

In this episode, I walk you through the play-by-play of our promotional launch -- the offer, the results, and some of the key take-aways that drove our success. If you're a CSA farmer who uses "early signups" you will find at least one small nugget you can apply to this year's campaign.