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Let’s talk about launching. Whether you’re in the thick of it, thinking about it, or trying to avoid it altogether, launches are such a big part of running a business—and they’ve evolved so much over the years.

In this episode, I’m pulling back the curtain on my latest Amplify Mastermind launch—what worked, what didn’t, and how it became one of the most aligned launches I’ve ever had. Spoiler: It wasn’t always like this.

When I first launched Amplify back in 2019, it was messy, humbling, and taught me lessons I couldn’t have learned any other way. Since then, I’ve found my rhythm, leaning into flow and connection to create launches that feel easeful and abundant.

I’ll share my approach to nurturing connections, crafting aligned offers, and releasing any attachment to the outcome. Whether you’re planning a big launch or just starting out, I hope this episode reminds you that launching doesn’t have to feel overwhelming—it can feel exciting, aligned, and totally you.

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