I wish when I started this business someone had sat me down and said, "Kathleen,  when it comes to building a profitable flower business, being a successful florist and actually making money doing what you love, it has nothing to do with being famous, having a cute shop front or making sure you check the box when it comes to qualifications and credentials."

It took me more than 5 years to learn that lesson and alas, here we are. 🤣

I wanted to share this episode (and encourage you to come back and listen to it as often as you like) and outline the 6 skills every floral designer (and farmer florist) needs to master in order to make money in their flower business.