The Floral CEO

My Journey to a Six-Figure Floral Business


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Welcome to The Floral Hustle podcast! In this episode, I, Jeni Becht, share my personal journey of scaling my floral business from a side hustle into a six-figure enterprise. If you’re a florist struggling to grow your business, feeling overwhelmed by competing demands, or unsure how to take your floral career to the next level, this episode is for you!

Episode Highlights:

  • Overcoming Self-Doubt: Learn how I moved from thinking my business could only be a side hustle to realizing it had the potential to thrive as a six-figure business.
  • Personal Challenges: I discuss the major life transitions that affected my business, including losing my mother, navigating motherhood, and making critical decisions for my family while running a growing business.
  • The Power of Community: I share how surrounding myself with industry leaders like Holly Chapple and joining creative business masterminds changed my perspective on the value of my work.
  • Investing in Yourself: Why investing in education, mentorship, and building relationships with planners and decorators helped me scale my business.
  • Work-Life Balance: Balancing floral entrepreneurship with motherhood and my strategies for maintaining mental, physical, and emotional health while running a successful business.

Join the 100K Challenge for Florists

Want to learn the exact framework I used to scale my floral business to six figures? Join my 5-day 100K Challenge from October 21-25, 2024, at 1:00 PM CST. You’ll get actionable insights on how to charge your worth, streamline your processes, and grow your floral business sustainably.

Register now at and start building the floral business of your dreams!

Join the 100K Challenge for Florists

Want to learn the exact framework I used to scale my floral business to six figures? Join my 5-day 100K Challenge from October 21-25, 2024, at 1:00 PM CST. You’ll get actionable insights on how to charge your worth, streamline your processes, and grow your floral business sustainably.

Register now at thefloralhustle.com/100k and start building the floral business of your dreams! 

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The Floral CEOBy Jeni Becht

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