In this episode, Jim and Tyson interview Walter Reaves, a criminal defense lawyer from West Texas. Walter is having a marketing issue: he is not having the cases that he wants. They will discuss about different marketing strategies to solve this problem and improve his business.

“Every time I’ve narrowed my practice and narrowed my marketing I’ve made more money.”

The cases that Walter likes are DWI’s and basic misdemeanor stuff like possession of marijuana, theft and assault. And if he could choose 1 type of case that would be the minor drug cases… A problem in Walter’s website: his videos are very general and very broad. This means that he is going to get a broad number of questions. He should narrow down the type of cases that he wants and start creating content on those.

Mentioned resource:  Build To Sell

 About Walter:

The Firm:

Hacking’s hack: Involves a phrase that we are hearing a lot: Know Love and Trust.

To do business with someone, first they have to know us. Then, they have to likes us. Then. to trust us.    

We have to have marketing that’s devoted to getting them to know us, and that is rising up their hands. Then how we get them to like us; giving them consistent good content for free. And trust is when they make that decision to actually hire us.

Walter’s tip:  Building a StoryBrand: Clarify Your Message So Customers Will Listen

 by Donald Miller

Tyson’s tip: An app.  VIDEORAMA. Edit video, add text. Perfect app for IGTV!

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn