"We'd never worked in this industry. We'd not got any prior experience in fashion ourselves. But we thought, how hard could it be? Famous last words. How hard could it be to design a handbag? Turns out very hard, very hard." – Natalie Deana

Natalie Deanna is the co-founder of Frida Rome, a conscious luxury brand that makes stunning vegan handbags, handbags inspired by and designed for, "bad girls who do good things."

"'Bad Girls Who Do Good Things,' was a tagline we came up with even before the brand really started to flourish… And it was, I guess the cheekier side, the more kind of out there arm to what we want to grow as a big empire. Essentially, we want to take over the world with cruelty free brands." – Natalie Deana

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