Fraser Bayley has an unusual story, having gone from being a butcher with multiple mental health challenges to a passionate vegan advocate, bodybuilder, and strength & nutrition coach. Fraser chose to walk away from the butchery industry for good, and never realized how health, fitness, and veganism would then come together to transform his life in many ways. We discuss common mindset challenges Fraser works on with his clients, different approaches to veganism, building long-term habits, and much more.