In this interview we discuss how to finally break through what’s holding you back, take action, and create lasting habit and behavior change. Less than 30% of people succeed in changing their behavior without using the tools and strategies we share in this interview.  Uncover the neuroscience of how your brain gets stuck and finally start using strategies that really work to create more breakthroughs and results in your life with Dr. David Rock. Dr. David Rock coined the term 'NeuroLeadership' and is the director of the NeuroLeadership Institute. He co-edits the NeuroLeadership Journal and heads up an annual global summit. He is the author of the best-selling 'Your Brain at Work',  'Quiet Leadership',  and the textbook 'Coaching with the Brain in Mind'. He has been featured in the Harvard Business Review, Fortune Magazine, PsychologyToday and many more publications.The brain gets stuck very easily. What happens when we get stuck?Its really hard for our brains to break out of their preexisting molds and patterns of thinking Even breaking out of the smallest mental “schemas” can be very difficult The mechanics of how we get trapped in mental schemas - your subconscious does most of the processing and heavy liftingChanging your thinking patterns is as hard as changing traffic flow on the freeway The unconscious brain is trillions of times more powerful than the conscious brain“Language gives you the ability to alter your experience."The more language you have for your own brain the more you can notice what is going on. Language connects the prefrontal cortex to the rest of the brain. How do you generate more creative insights?If you can even get one day a week of spending your mornings doing contemplative routine, your creative output will explode. After exercise or a nap, or after something fun and restful - when you have energy, when you have the urge to write or create - pay attention to those phenomena and try to tap into them when you get a chance. How do you do a better job paying attention to your mental state and your thoughts?There is ENORMOUS value in learning socially and learning with other people. “Hundreds of percentage” bump in the likelihood of real change.The number one reason that people change is because other people change. This comes from hard scientific data, it’s not theoretical.The default mode network is pretty much always on - and it focuses socially and thinks about how you fit in socially. Social factors are a huge motivation driver - social rewards and social threats are huge drivers of human behavior. The strongest carrots and sticks are SOCIAL. The “SCARF” Model for understanding human behavior, threat response, and how people behave.The brain classifies everything into either danger or opportunity, but it’s a continuum not binary.Managing your “threat state” is one of the most important things you can do. “Help people think better, don’t tell them what to do"Coaching is helping people have their own insights. Conversations, where you help anyone have an insight, is far more likely to create change. Advice is almost always MUCH more about the giver than about what you actually need. How do you actually turn your insights into action?Harness the positive social pressures of learning with other people. The social pressure of learning something together, in little bites, at a time. It helps constantly remind you of the importance of those learning and insights. How do we create organizational change at any scale?Most organizations are pretty good at making priorities, OK on systems, and terrible at the habits. 30% of change initiatives succeed because they ignore habits and human psychology HOMEWORK: Start building language, one habit at a time, find something you’re curious about or want to work on around improving your brain, and learn socially with others. 

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