Matt Esrick, DPT is a “long-time listener” and reached out to me regarding some of the content of the podcast. Matt’s a new clinic owner (less than a year) and, although he has an MBA, he still has some issues that he has to deal with – marketing, building relationships with physicians, and establishing himself in a crowded marketplace. John Woolf, PT has been a recent guest. When I told him about Matt’s situation, he asked if we could talk to Matt about some of his issues and just push “record.” I thought, “Great idea!” Here is the recording of our conversation. Matt was willing to share a little about his practice and the issues he’s having, and was kind enough to listen to the advice and feedback we were willing to provide. My challenge to you, the listener, while listening, consider how you would coach Matt. As you scale, you will need to coach others – directors, VPs, supervisors, PTs. Start developing your coaching ears and consider what you would do/say to help someone in Matt’s situation as if he was your employee.

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